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Strategic GoalsStrategic Goals
DonorEngagement
Revenue
WiderRecruitment
40% of Donors encourage family and friends to donate27% actively fundraise for their favorite charity* Nonprofit Donor Engagement Study
5
Revenue Expectations
• IFE programs are a fundraising initiative with great potential and are here to stay.
Revenue growth expected within the next 0-3 years
0%
20%
40%
60%
80%
100%
1-3% 4-20% 41-50% 100% +
Re
spo
nd
en
ts' A
nsw
ere
d
Expected Revenue Growth
Human & Social Services Health
6
DIY Models
• Participants fundraise how they wish
• Broad set of options within one program
Open Model
• Participants fundraise with a number of options
• Customized registration and fundraising pathways
Hub Model
• Participants fundraise with a specific event type
• Targeted registration and fundraising messagingCampaign
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Verticals preferences by Model
• 100% of Faith, Youth and Arts & Culture reported using the Open Model.
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• Human & Social Services report a variety of models
Human & Social Services
Open Model
Hub Model
Athletic Only
Single Campaign
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• Health organizations also report a variety
Health
Open Model
Hub Model
Athletic Only
Single Campaign
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Listen to Your People
Fundraising event ideas
Finance has checks coming
in from fundraisers
Fatigue with your traditional signature event
Want to participate in
signature event, not in their
location
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• % of donors who fundraise on your behalf
• # of honor / memorial donors and average gift
• # of constiuents who submit pictures for photo contests, submit stories
Gather Your Data
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• High donor satisfaction
• Brings new donors to the organization
• Creates engagement activities
• Extends your geographic reach
• Diversifies opportunities to particpate
Considerations
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• Identify audiences
• Honor / Memorial Donors
• Photo / story submission groups
• Signature event fundraisers
Projecting Your Revenue Potential
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• % Retention
• Average gift
• Identify personas
• Participation in signature events
Assess Each Audience
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DIY Program PotentialDIY Campaign Audience Audience Size Recruiting
EffortRegistrations Fundraising(a
verage /fundraiser)
Birthdays 20-35 yr old
Milestonebirthdays
35- 50 yr old
Memorial Memorial donors
Contributed photos stories
School Educators
Fun events Special event attendees
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DIY Program PotentialDIY Campaign Audience Audience Size Recruiting
EffortRegistration Fundraising(a
verage /fundraiser)
Birthdays 20-35 yr old 10,000 Happy birthday msg
Milestonebirthdays
5,000 Happy birthday msg
35- 50 yr old 20,000 Happy birthday msg
Memorial Memorial donors
25,000 Thank you
Contributed photos stories
2,500 3 part msgseriesSocial media
School Educators 5,000 Education newsletter
Fun events Special event attendees
10,000 Post event, quarterlynewsletter
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DIY Program PotentialDIY Campaign Audience Audience Size Recruiting
EffortRegistration Fundraising(a
verage /fundraiser)
Birthdays 20-35 yr old 10,000 Happy birthday msg
100 $150
Milestonebirthdays
5,000 Happy birthday msg
100 $250
35- 50 yr old 20,000 Happy birthday msg
100 $200
Memorial Memorial donors
25,000 Thank you 50 $400
Contributed photos stories
2,500 3 part msgseriesSocial media
50 $150
School Educators 5,000 Education newsletter
50 $300
Fun events Special event attendees
10,000 Post event, quarterlynewsletter
100 $150
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DIY Key Performance Indicators (KPIs)
• Number of fundraiser registrations
• Type of DIY
• Number of fundraising fundraiser registrations
• Number of donors / fundraiser
• Dollars raised / fundraiser
• Returning fundraisers
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• Who participates?
• What kind of activities do they do?
• Retention?
• How do they fundraise?
Peer to Peer Market Research Lab
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Charity Dynamics TEMpO™
Technology Engagement MOdel
Strategy for managing the pace and prioritization of online investment
• Inherently come and go• Drive awareness, audience,
response• Require incremental investment
• Built to last• Provides utility• Manages growing constituency• Unites disparate campaigns
• Ensures ongoing engagement• Maximizes campaign investment• Converts from campaign to
mission-oriented supporters
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• Evolve from open or campaign model to hub model
• Site design
• Mobile ready / responsive design
• Copy refresh
• Google Analytics for conversion
• Social media sharing and imbedded comments
Platform Enhancements
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Improve UX
To search for a Participant, donors had to select “Participant” and enter “First Name” and “Last Name”
To search for a Team, donors had to select “Team” and enter “Team Name”
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Improve UX
Benefit #1:
To search for a Team or Participant, the donor has just one field to fill out.
Benefit #2:
Reduces steps a donor has to take to search from up to 4, down to 1 step.
Benefit #3:
Reducing the steps to make a donation improves donor conversion rates.1
1 http://blog.charitydynamics.com/fast-five_custom-donation-forms/
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Recognition Program
Benefit #1:
Recognize Achievement
Benefit #2:
Encourage more fundraising
Benefit #3:
Another valuable point of contact
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Recognition Program
Benefit #1:
Encourage behaviors you want to see – like more fundraising!
Benefit #2:
Recognize achievements
Benefit #3:
Generate completion among participants
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Analyze Results and Patterns
Benefit #1:
Make informed decisions about your website
Benefit #2:
Target people by location or device
Benefit #3:
Optimize based on browser usage
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• Targeted recruiting campaigns
• Cross marketing campaigns
• Community campaigns
• Social media advertising
Campaign Enhancements
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• Charity Dynamics IFE Studyhttp://my.charitydynamics.com/IFEStudy.html
• Charity Dynamics IFE by Vertical Study
• http://my.charitydynamics.com/IFE-Deep-Dive.html
• Charity Dynamics’ eBook Peerless Fundraisinghttp://my.charitydynamics.com/peerlessfundraising.html
•
• Charity Dynamics’ and NTEN Nonprofit Donor Engagement Benchmark Studyhttp://my.charitydynamics.com/donorengagement.html
Additional Resources