JOINING THE GAME

A first-timers guide to building your election campaign

Cat CooperCommunications and Campaigns Manager, CILIP18 November 2015

Piecing it togetherImage credit: Ramotion Studio ‘who-will-use-your-iphone-or-ipad-app’ (CC BY-ND 2.0))

Key players

Routes to reach

Audience

Attending events

Drafting manifestosTimeline

Hustings/ debates

Comms channels

Recess & purdah

Focus

Planning

Key moments(hotspots) Most

impact

Insight

Research Existing relationships

Time & resource

Meet objectives

Ready, aim...

‘perros’ by Paula Rey Attribution (CC BY-SA 2.0)image resized & overlaid

Join the race

IMG_0875, by Augie Malson Attribution (CC BY 2.0)image cropped, resized & overlaid

Our approach

1. Get insight into candidates & election trail2. Decide what our campaign is about 2.Develop identity3.Decide what our focus will be5.Aim to be visible6.Try things out!

Summarising our campaign

Web Keyactivities

Party correspondence

Main landing page/electionwatch

Doorstep card print & digital

CILIP letter to the main parties

Subpages for each of the focus areas

Infographicsdigital only

Published copies of responses from political parties

‘Campaign latest’ page - summary function

Information and comment

Emails in advance and following up

Blogs Manifesto briefings

#cilipelect - primary#vote4libraries - additional

Member Poll online & via Update

Outcomes & learning

Limited time/resource/budget = focus on what you can doSupporting community to campaign – harder to measure impact Election apathy - limited engagement until near voting dayDon’t rely on candidates or parties for contentFind out what works for your audienceActivity is loaded at the endQuick wins