EMMS InternationalExperience as a UK Aid Match partner

Our Experience of UK Aid Match

• Submitted unsuccessful application in 2013

• Proposal Development

• Due Diligence

• Appeal & Communication Plan

Approach to communications plan

• Great feedback and experience from 2013 application

• Met DFID representatives, previous successful

applications

• Took advise on language

• Built on our niche and strengths

• Built a plan that was focussed and deep

1 newspaper, 1 grass roots agency, 1 specialist publication

Developing the appeal

• Language and messages developed first

• Focus on what people understand – cancer

• Focus on what motivates - children

• Evidence of need- People stories

• Sought and took advice

• Developed a sustainability message for each

donation amount

Opportunities to View

• Promised 2,039,645

• Actual 2,219,276

• Managing communications partners not easy

• We would have been just under target if not for

additional flood coverage

• DFID emphasis on activities being delivered

The Appeal

• Fundraising appeal and communications plan running

parallel (eg. opportunity to give in newspapers)

• Focus on a few large gifts & lots of small ones

• Grass roots, informed community events

• 50% income came from 2 donors

• 3,470 donors in total

• Median gift £25

Results and Impact

• £1,037,000 raised

• Project fully funded

• Improving health &

well-being

• Reducing poverty

• Empowering

women & girls

Results and Impact• METHOD project fully funded

• Communications partners pleased and relationships developed

• Donors reported that they gave more because of UK Aid Match opportunity

• Donors reported that they chose the appeal because of UK Aid Match

• Donors are informed about and engaged with the project

Conclusions

• Ask questions

• Listen to advice

• Grow with feedback

• Work with partners you know and trust

• Know your niche

• Keep in touch with DFID throughout

• Be flexible – flood appeal

Thank you