Core Values • Individual Approach: helping

individual develop their personal design process.

• Human-Centered Design: Establishing user-empathy, even from extreme physical and cultural distance.

• Prototyping Culture: Enlightened trial-and-error as a companion to intelligent planning.

• Radical Collaboration: Individual, Leaders, Partners,and advocates in a start-up organization.

• Integrated Solutions: Technology, Business, and Human Values.

• Process Mindfulness: A reliable sequence of creative tools.

Innovation in Action

Process: A continuous and regular action or succession of actions, taking place or carried on in a definite manner, and leading to the accomplishment of some result. (Oxford English Dictionary)

Strong design processes induce startling, unexpected “creative accidents”routinely

Becoming creatively accident-prone

Talk to strangers

Jump into the deep end of the pool

Let your mind wander

Play with sharp instruments

Macro features of the Design Thinking process

• Design thinking is human centered, rich in prototypes, mindful of process

• Design thinking is more about doing than about thinking

• The process is energetically iterative

• The process oscillates in scope

What isDesign Thinkingas a process? Analysis SynthesisDefinition

Analysis SynthesisDefinitionNeed

IdeaEvaluation

Idea Generation

Idea Selection

Idea Implementation

Observe ExpressUnderstand Test ImplementAccept Define Ideate

Three representations of the Design Thinking process

Design thinking is about “getting to a good place,” rather than executing a plan.

Think of it as a mind-map rather than a to-do list.

It should be an empathic, human-centered approach; you are not designing for yourself.

EmpathyDiscovering What Matters

Meet the User - U Ti Min Huang•Monsoon season: 2

acres of rice •Dry season: ¼ acre of watermelons and onions (to survive, couldn’t irrigate more)

• Doubled his dry season plot with IDE/M suction pump last year

•Dreaming about further expanding his plot and sending his children to school

Three representations of the Design Thinking process

InitialResearch

Observe,Engage,

Immerse to gain Insight

EstablishVision

Generate SolutionConcepts

Make &

Share

What is a Point of View?A point of view consists of two elements: a unique, empathic understanding of a user group, and an insight into a need those users share.

User + Need = Point of View

The insights often are “baked into” the adjectives and descriptive phrases.

Example: KEEN

people of all ages with a recreational attitude need(s)

to walk the earth in comfort and safety

USER NEED

this is a POINT OF VIEWit uses subjective language

the insight is baked in

A SOLUTION:

Creating a strong Point of View

(empathy for the) user

need(s)

(insightful) need

• depth of character

• emotional state• motivations

• non-obvious needs• meaningful needs

shocked and disoriented

trauma patient

to be acknowledged and informed

• uses subjective language• NOT a solution

Point of View• Subjective Meaning• Abstract• Emotional

Actionable Opportunity• The opportunity to create value• Visualizable set of feasible actions• About you as well as about the user

Design Directive• Laser tight focus on the single,

crucial capability we must achieve• Come hell or high water, our

device will …….

Design thinking is about “getting to a good place,” rather than executing a plan.

Three representations of the Design Thinking process

InitialResearch

Observe,Engage,

Immerse to gain Insight

EstablishVision

Generate SolutionConcepts

Make &

Share

Ideation: BrainstormingBrainstorming is a special kind of collaboration with specific rules of behavior designed to maximize idea generation.

Great brainstorming is one of the most powerful and one of the most misunderstood methods in the in the innovators toolbox.

Brainstorm participants, and especially the brainstorm leader, must remain mindful of process:

• Managing abstraction• Managing mood• Managing energy

Bodystorming spans empathy, ideation, and prototyping.

Bodystorming is a technique for physically experiencing a situation to “feel what your user feels.” It requires setting up an experience - complete with attendant artifacts and people - and physically “testing” it.

We bodystorm both to help create empathy through personal, physical immersion, and to generate unexpected ideas that might not be evoked by talking or sketching.

Ideation: Bodystorming

A prototyping culture celebrates the making of things as a creative act, but prototyping is more than clever craftsmanship.

Prototypes are tools that actively engage your user in interactions that reveal unspoken needs and preferences.

Design thinking is a mileage game; experience matters in the short run as well as the long.

We prototype quickly so that we can make many iterations, accumulating experience at high speed and low cost.

And a prototyping mentality iterates “all the way back,” using the new observations to refine our point of view.

We don’t let our prototypes become too precious

Three representations of the Design Thinking process

Design thinking is a (perhaps surprisingly) systematic set of behaviors that increase your chances of encountering the creative accident, the not-completely-foreseeable event that reveals important aspects of a great idea.

By remaining mindful of process, you can recognize when your team’s creativity is blocked, step back, and move to a point in the process that will lift you over the barrier.

You should treat your own design process as a prototype to be augmented and refined as you use it to meet your constituents’ needs.

Innovation in Action