June 8-9th | Las Vegas
Fast & Furious Philanthropy
3 Big Trends, 30 Quick Minutes
June 8-9th | Las Vegas
June 8-9th | Las Vegas
We promise you 3 big tech trends!
… And the answers to 3 big questions:
• Why is this trend important to my audience?• How do corporations leverage this trend?• How can nonprofits use it?
June 8-9th | Las Vegas
We promise you 3 big tech trends!
•Social Advertising •Data Visualization •Online Video & Livestreaming
June 8-9th | Las Vegas
Grab this presentation!
www.slideshare.net/frontstream
June 8-9th | Las Vegas
June 8-9th | Las Vegas
Let’s get started!
June 8-9th | Las Vegas
Social Advertising!
June 8-9th | Las Vegas
Why is it important to your audience?
June 8-9th | Las Vegas
“Spending in the U.S. and Canada will pass $10 billion this year for the first time.”
June 8-9th | Las Vegas
“Our research shows people are 68% more likely to purchase something when they see the name of
someone they know associated with it.”
Rosa Birch, Facebook policy team
June 8-9th | Las Vegas
Sophisticated targeting of donors, supporters, volunteers ...
June 8-9th | Las Vegas
Build multiple profilesand
target them!
June 8-9th | Las Vegas
June 8-9th | Las Vegas
Social advertising - love or hate it!
June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
“So we had huge success with the Facebook ads over the weekend, 50 registrations and 236 donations to date.”
“My Director of Development was very impressed she has set up a time for me to explain the program to all of our other divisions.”
June 8-9th | Las Vegas
June 8-9th | Las Vegas
We can’t forget Twitter!
June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
What’s next on the horizon?
June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
Data Visualization !
June 8-9th | Las Vegas
Why is it important to your audience?
BIG DATA =Faster decisions
June 8-9th | Las Vegas
“Most of us process information based on what we see. 65% of us are visual learners!”- Social Science Research Network.
June 8-9th | Las Vegas
The art of being “share-worthy”
June 8-9th | Las Vegas
Some infographics are inspiring …
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Some are ahot mess !
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Creative use of unique data
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Give your older info a new context!
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Integrated & interactive
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Motivate action!
June 8-9th | Las Vegas
June 8-9th | Las Vegas
Educate about your cause!
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Celebrate victories!
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June 8-9th | Las Vegas
June 8-9th | Las Vegas
Collect & display “user generated content”
What’s next on the horizon?
June 8-9th | Las Vegas
Online Video & Livestreaming !
June 8-9th | Las Vegas
June 8-9th | Las Vegas
Why is it important to your audience?
“YouTube reaches more adults aged 18 to 34 than any single cable TV network.”
- Business Insider Intelligence
June 8-9th | Las Vegas
“4x as many people would rather watch videos about products and services than read about them.”
- Animo Marketing Study
June 8-9th | Las Vegas
How do corporations leverage this trend?
June 8-9th | Las Vegas
Video is now is so low-cost it’s becoming a level playing field for
brands, charities and individuals…
June 8-9th | Las Vegas
June 8-9th | Las Vegas
How about Instagram?
June 8-9th | Las Vegas
Instructional content
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June 8-9th | Las Vegas
Integrated content
June 8-9th | Las Vegas
Let’s talk about the rise
of livestreaming
!
June 8-9th | Las Vegas
Almost “too easy” apps…
June 8-9th | Las Vegas
Periscope
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June 8-9th | Las Vegas
June 8-9th | Las Vegas
June 8-9th | Las Vegas
What’s on the horizon?
June 8-9th | Las Vegas
Reach out to new communities
June 8-9th | Las Vegas
OK SO … WHEN DO YOU WASH IT?
June 8-9th | Las Vegas
June 8-9th | Las Vegas
Three things to try in 2015
•Try running a Facebook ad for $5-10 a day.
June 8-9th | Las Vegas
•Try putting an infographic in your annual report or e-newsletter!
Three things to try in 2015
June 8-9th | Las Vegas
•Use a free mobile app to livestream your next charity event
Three things to try in 2015
June 8-9th | Las Vegas
Reaching out to your corporatepartners for digital resources
June 8-9th | Las Vegas
Partnership Opportunities
June 8-9th | Las Vegas