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City Manager’s Office
City Manager’s Office
2015 SOCIAL MEDIA TRENDS
•Different Platforms for Different Purposes (Facebook Messenger)•Not a “Zero Sum Game”•Video (Vine, Facebook, YouTube, Instagram)•Anonymous Platforms (Yik Yak, Whisper)•Sub-Networks - Facebook Groups• Fastest Growing Age Segment is 65+
City Manager’s Office
TOP PLATFORMS (USERS)
• Facebook (1.4 Billion)• LinkedIn (300+ Million)•Pinterest (70+ Million)• Instagram (300+ Million)• Twitter (300+ Million)•YouTube (1+ Billion)•Google+ (300+ Million)
City Manager’s Office
#FIVETHINGS TO CONSIDER
•Ways to Use the Platform to Connect with Citizens•Has the Platform Achieved Economy
of Scale?•Consider Your Demographics• Is it Sustainable? Can it be Integrated
into Current Workflow? •Secure Your Agency Username Now
City Manager’s Office
MESSAGING APPS WHATSAPP, KIK, LINE
• Large Amounts of Texting Not Occurring Over Traditional SMS
• WhatsApp Launched Browser Access in January 2015
• SnapEngage & OneReach to Connect Residents with 311/Customer Service
• Goal Allow Citizens to Communicate with Government in their Preferred Methods
City Manager’s Office
MESSAGING APPS WHATSAPP, KIK, LINE
City Manager’s Office
SLIDESHARE
• Upload or Create Presentations • Shareable• Discoverable• Embed on Websites• 60+ Million Users• LinkedIn Integration• Emerging News Source• Analytics
City Manager’s Office
SLIDESHARE
City Manager’s Office
SNAPCHAT
•Over 200 Million Users
•Wildly Popular Among Teens & College Students (13-25 year olds)
•Platform Has Evolved (Stories, SnapCash, Discover)
•Great for Behind the Scenes View
City Manager’s Office
SNAPCHAT
City Manager’s Office
VINE
City Manager’s Office
MEDIUM
City Manager’s Office
YIK YAK, WHISPER
City Manager’s Office
PERISCOPE & MEERKAT
City Manager’s Office
NEXTDOOR
Creating Community, Crime Prevention,
Emergency Preparedness (72 Hours)
City Manager’s Office
CONTACT INFO & RESOURCES
Luke StoweDigital Services CoordinatorCity of Evanston, IL