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How Associations Can IncreaseMembership & Generate More Revenue
@eXosCloud4NPO
Our key take awayfrom ASAE15
IT departments arebeing incorporated in
membership initiatives
One association professionalmerged her technology and membership departments
With the goals of:Unifying each department's objectivesChanging the role of internal ITStreamlining operational effectivenessGenerating revenue through increasedmembership
Technology is NOT just an overhead expense
It supports an association's ecosystem
Which delivers informationto further your mission
"By involving the technologydepartment and its staff in
strategic planning of membershipinitiatives, smart solutions can bedeveloped to generate revenueand increase membership."
Trevor S. Mitchell, CAE, Executive Director of Membership and Technologyat ARMA International
Down with thesiloed departments
Unify departments to streamline goals, new initiatives, and
promote cost savings
also improves...Merging departments
Communication of your message to members
Align membership goalswith IT capabilities
Begin by asking:
Can the infrastructure support these
initiatives?
Begin by asking:
Can the infrastructure support these
initiatives?
Does our current IT staff have the skill set to
implement these initiatives?
Begin by asking:
Can the infrastructure support these
initiatives?
Does our current IT staff have the skill set to
implement these initiatives?
Will there be adequate support for the end
user to accomplish these goals?
Begin by asking:
Can the infrastructure support these
initiatives?
Does our current IT staff have the skill set to
implement these initiatives?
Will there be adequate support for the end
user to accomplish these goals?
Are there sufficient resources, human or
financial?
Begin by asking:
By including technology in planning,
feasibility of membership goals
can be assessed
Encourage IT staff to sit at the table
They're not"nerds" or "geeks"
They are smart individualswith diverse skill sets
Who offer aunique perspective
Which can be used to
relationship with membersmaximize an association's
Resulting in increasedmembership, while
generating more revenue.
What is
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