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How Give Local America Raised Over $68M in 24 Hours!

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Page 1: How Give Local America Raised Over $68M in 24 Hours!
Page 2: How Give Local America Raised Over $68M in 24 Hours!

One Day

Every Community

Every Person

2015 v 2014Agenda Deep Dive: East Bay Gives

Planning & Budgeting for 2016

Q & A

Page 3: How Give Local America Raised Over $68M in 24 Hours!

One Day

Every Community

Every Person

One day.Imagine Every person.

Your community.

Page 4: How Give Local America Raised Over $68M in 24 Hours!

2015 Results

Page 5: How Give Local America Raised Over $68M in 24 Hours!

2015 Results

Page 6: How Give Local America Raised Over $68M in 24 Hours!

2015 Results

Page 7: How Give Local America Raised Over $68M in 24 Hours!

Crowdfunding Recipe

Community Partner and NonprofitParticipation& Grassroots

Marketing

Donors$$$$

MediaInterest

IncentiveFunds

Page 8: How Give Local America Raised Over $68M in 24 Hours!

Community Success

Engage Nonprofits Get Social

Find Great Partners

Excite Local Sponsors

Let Donors Know

Design Meets Need

Page 9: How Give Local America Raised Over $68M in 24 Hours!

Crowdfunding benefits all

East Bay GivesDawn Robinson

Page 10: How Give Local America Raised Over $68M in 24 Hours!

2014 v 2015

Page 11: How Give Local America Raised Over $68M in 24 Hours!

Question: What did you do differently in 2015 v 2014 that drove success?

Page 12: How Give Local America Raised Over $68M in 24 Hours!

Question: Why does your community foundation do this event? How does

this fit within your strategy?

Page 13: How Give Local America Raised Over $68M in 24 Hours!

Question: Beyond the numbers, what has East Bay Gives done

for your foundation and your community?

Page 14: How Give Local America Raised Over $68M in 24 Hours!

Question: What advice do you have for people

considering doing a giving day?

Page 15: How Give Local America Raised Over $68M in 24 Hours!

Question: What are you personally most proud of about

East Bay Gives?

Page 16: How Give Local America Raised Over $68M in 24 Hours!

Who Gives and Who Benefits

Page 17: How Give Local America Raised Over $68M in 24 Hours!

Who gives & how

• Engages people of all ages but 42% of people are between 55-74 years old

• 20% of the donors give to more than one org.

• 19+% gave via a smartphone or tablet – increasing year over year

• Highly educated

• 47% have a household income of $100K or more

• 25+% first-time donors

Page 18: How Give Local America Raised Over $68M in 24 Hours!

Donors from all over

Page 19: How Give Local America Raised Over $68M in 24 Hours!

Crowdfunding benefits all

Page 20: How Give Local America Raised Over $68M in 24 Hours!

Crowdfunding benefits all

Planning for 2016

Page 21: How Give Local America Raised Over $68M in 24 Hours!

Why Give Local?

A NATIONAL EVENT WITH HYPER-LOCAL IMPACT: UNIFYING LOCAL GIVING ACROSS AMERICA

INSPIRING FIRST TIME PHILANTHROPISTS

GENERATING PHILANTHROPY OUTSIDE THE NORMAL GIVING SEASON

Page 22: How Give Local America Raised Over $68M in 24 Hours!

One Day

Every Community

Every Person• Join communities across the country and

raise awareness for giving locally on one day.

• Customize the day to your needs, supported by a national network and expert team.

HOW IT WORKSGive Local America and you

Page 23: How Give Local America Raised Over $68M in 24 Hours!

Plan Now: Next Steps

Upfront Fees can vary

• Budget: $5K - $15K for website and support• Seek partners to help

share the costs

Budget for Expense

Call your peers

• Leverage your network• Call or email the Give

Local America team• Join on for Give Local

America 2016

Talk to Others

Get people involved

• Form a committee to socialize the concept• Review models in

other regions• Consider a pilot

event• Review all the

resources available

Develop a Committee

Page 24: How Give Local America Raised Over $68M in 24 Hours!

Crowdfunding benefits all

Q & A

Page 25: How Give Local America Raised Over $68M in 24 Hours!

Crowdfunding benefits all

Check us out:

Givelocalamerica.orgFacebook

@givelocalamericaTwitter @GiveLocal15