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Program overviewMichael Hübl
Our mission
We foster innovation, entrepreneurship and intercultural exchange through Design Thinking.
We...
● initiated by entrepreneurs and innovation
consultants in Germany in 2015.
● over 40 consultants went abroad to
organize Impact Weeks.
● this group wants to scale Impact Week in
2017.
Team 2015
Team 2016
… to foster innovation, entrepreneurship …
● teaching people how to create business
models out of existing problems.
● giving people the tools and knowledge to
found own businesses that help them to
make their own living.
● We believe this (and education in general)
is the most sustainable way of relief work.
… and intercultural exchange …
● bring people from different countries and
cultures together.
● create friendships that lasts a lifetime.
● We see ourselves as “servants” and equal
to the people we teach. We might have the
methodology knowledge but the solutions
lies in the people itself.
… through Design Thinking.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
1. Train professors as Design Thinking coaches.
2. Organize Impact Week and teach students
Impact Week took place twice in Kenya and was a huge success
“Impact Week is the best thing I’ve ever experienced since I am at this university”
“Way more effective than anything I’ve been through”
● 220 students participated
● 39 business models developed
● 15 professors trained as DT coach
● 2 companies “founded”
● Countless friendships
● Open minds and knowledge sharing
● New business opportunities
Watch the movie from Kenya 2015:
https://youtu.be/FK-l4snc2J0
How it works
Each Impact Week has 4 phases to ensure success and sustainability
Train the trainer(2 days)
Impact Week(4 days)
Facilitate the winners
Impact Week Prototype(s) by
local team
Find University and Incubator
Set up and prepare
1 2
Incubation
Mentorship
Ensure long term sustainability
3 4
Conduct Impact Week
FundingEvent Preparation
Build coaches team
Fundraising
Together at project country
Lead: Coaches team Lead: Local team Lead: Local team
Ongoing coaching until Impact Weeks can be independently organized by local teams
Each Impact Week has 4 phases to ensure success and sustainability
Train the trainer(2 days)
Impact Week(4 days)
Facilitate the winners
Impact Week Prototype(s) by
local team
Find University and Incubator
Set up and prepare
1 2
Incubation
Mentorship
Ensure long term sustainability
3 4
Conduct Impact Week
FundingEvent Preparation
Build coaches team
Fundraising
Together at project country
Lead: Coaches team Lead: Local team Lead: Local team
Ongoing coaching until Impact Weeks can be independently organized by local teams
Phase 1: Set up and prepare
Find partner university and incubator.
● University: the place where the actual Impact
Week takes place and where the local organiser
team is located.
● Incubator: the place where the winning teams will
be hosted afterwards so they get a chance to
really implement their ideas and found a
business.
● Both partners have to be really committed to
Impact Week as they are responsible for the long
term success.
Phase 1: Set up and prepare
Teambuilding:
Two teams are needed.
1. The “local team” at the university where the
Impact Week takes place.
2. The “coaches team” from the country of the
organizers. This team is responsible to lead the
Train the Trainer and the Impact Week. Their
responsibility is to teach the local team to
organize Impact Week by themselves.
Phase 1: Set up and prepare
Prepare Impact Week:
● local teams has to advertise the event, manage
participants, organize speakers who act as role
models and set up the locations.
● coaches team has to create the overall program
and the content of the workshops.
● Teambuilding: Being in a foreign country and
living under local circumstances with mostly
strangers is a huge challenge - only a great team
will succeed.
Phase 1: Set up and prepare
Each Impact Week costs ~ €20.000 (given 12 people in the coaches team).
€5.000 for the main event (catering, location, materials)€600 p.p. for food and accommodation€600 p.p. for travel (flights and local transport)
€20.000 / 12 = €1666 costs per person. (This is less than 1 day of personal coaching..)
Depending on the context it can make sense to add also prize money ($5000 in Kenya)
BILD SPONSOREN
Each Impact Week has 4 phases to ensure success and sustainability
Train the trainer(2 days)
Impact Week(4 days)
Find University and Incubator
Set up and prepare
1 2
Conduct Impact Week
Event Preparation
Build coaches team
Fundraising
Together at project country
Lead: Coaches team
Facilitate the winners
Impact Week Prototype(s) by
local team
Incubation
Mentorship
Ensure long term sustainability
3 4
Funding
Lead: Local team Lead: Local team
Ongoing coaching until Impact Weeks can be independently organized by local teams
Phase 2: Conduct Impact Week
Train the Trainer
● In two days local professors are trained as
Design Thinking coaches.
● Goal: gain enough knowledge so they can act as
a Junior Coach during the Impact Week itself to
make their first coaching experiences.
● In the future they should be able to act as Senior
Coaches in their own Impact Weeks so it is
essential to teach them well.
Phase 2: Conduct Impact Week
Impact Week
● four day workshop
● students work on problems and create new
business models in three phases
● At the end they pitch their ideas in front of a jury
at the Impact Awards.
● Tracks: Agriculture, Cosmetics, Education,
Finance, Healthcare, Mobility and Security. Program Impact Week 2016
Phase 2: Conduct Impact Week
Impact Week - Teams
● The participating students build teams in their
track (3-7 people).
● Each team has one senior coach (from the
coaches team) and one Junior Coach (from local
team).
● In 2016 100 students participated and formed 20
teams.
Phase 2: Conduct Impact Week
Impact Week - Day 1: Understand
● understanding the underlying principles of Design
Thinking.
● learn that it is important for a successful business
to understand its users and their problems.
Phase 2: Conduct Impact Week
Impact Week - Day 2: Observe and ideate
● Talk to potential customers and building first
prototypes.
● After identifying problems the teams build first
prototypes of their potential solutions and test
them again in interviews.
A day in Nairobi city
Phase 2: Conduct Impact Week
Impact Week - Day 3: Create and test
● iterate through prototypes to find the best
solutions for a problem.
● In the afternoon it is all about business models.
What is my target group, what are my
stakeholders, how do I earn money?
Prototyping
Phase 2: Conduct Impact Week
Impact Week - Day 4: Awards
● Impact Awards take place. A huge celebration
where students, professors, investors and
families can attend.
● 3 minutes to pitch their ideas in front of a jury. No
powerpoint is allowed, only speech and offline
material (some people make role games or show
posters).
● At the end the jury announces the five winning
teams that receive prize money and get access to
the incubator
Winning team of 2016
Phase 2: Conduct Impact Week
Impact Week - Speakers
● Each day a guest speaker is invited.
● Act as role models - they show that it is possible
to found own even under the hard circumstances
in the project country.
● 20 mins plus Q&A.
Program Impact Week 2016
Phase 3: Facilitate the winning teams
Incubation
It is very important to not let the teams alone after winning. Therefore it is essential to have a cooperation with a local incubator (which are located in most big cities even in developing countries).
The winning teams should receive office space and mentoring in the incubator. To ensure only the “right” teams get a place in the incubator at least one employee should sit in the jury.
Mentorship
The members of the coaches team should be available as mentors for the winners. This can happen via WhatsApp, E-Mail or Skype calls.
Funding
Getting money is one of the biggest problems for the winning teams. That is why we give at least $5000 to the winning teams so they can at least organize transport to get to the incubator and other pitch / investment events or buy some first basic materials to build a prototype.
Phase 4: Ensure long term sustainability through independency
Impact Week Prototypes
● create sustainability through independency.
● local professors should be able to organize own
Impact Weeks without coaches in the future.
● Do a “Mini” Impact Week to learn and get
coaching by the coaches team
Program Impact Week 2016
Success stories
Counterfighters - Ensures you get authentic drugs
● Counterfeit drugs are a huge problem in
kenya
● Counterfighter solve it through SMS
validation
● Currently beta test at one hospital
→ http://counterfighters.org/
Taka Smart - Reduce, recycle, reward
● Redeem plastic for SMS credits
→ http://takasmart.co/
Other business models
1. Team Savac with their emergency evacuation system
2. Team Afrifast with a real-time traffic information system
3. Team Isafi with technology for safe drinking water
4. Team Gold Trash with their idea of using restaurant wastes
5. Team Happy Farm with their farm in a box
Airtime and press coverage
Impact Week was covered by 3 TV news and numerous newspapers.
Outlook 2017
Major learnings for 2017
● Intercultural exchange is part of our core mission: In these times it is more than ever important
that we foster intercultural exchange.
● More participants at Train the Trainer, less at Impact Week: Sustainability comes through
educating others - therefore the Train The Trainer is the most important part of an Impact Week.
● Less members in coaches team: Smaller teams are easier to handle and can have similar impact.
● We need a university and an incubator as partner: We need to make sure that winning teams are
coached even if we leave the country. This is only possible if they get access to the local
entrepreneurship community.
● Cover all costs: Make sure that coaches don’t have to pay anything.
● Design Thinking is our key value: DT is the “buzzword” that brings us sponsors, coaches and
helps participants to identify - this is why we should focus on it from a marketing perspective.
Build it → Nail it → Scale it
● Support ANU to make their own Impact Week
● Organize Impact Weeks in 3 more countries
● Close financial gap