Online community management

Building on your stakeholder engagement skills

Finding, growing and nurturing new and existing relationships online

Time and resource

Finding your community- research

Visit partner websites

Search social media for terms relevant to your policy area

After you’ve set up- some first steps

Content planning

Content planning- curation

• Subscribe to blogs

• Curation tools and websites

• Readers

• Attribution and copyright

Recruitment and outreach- new and old members

New member recruitment

Focus on quality, not quantity.

Existing stakeholder recruitment

Focus on the keen beans and ask for their help.

Monitoring, analytics and reporting

Moderation and house rules

Assume people are trustworthy and considerate.

Address negativity and criticism head on and in the open.

digitalengagement@scotland.gsi.gov.uk

@ScotGovEngage