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CAN DESIGN CHANGE FINANCIAL BEHAVIOR?
Sille Krukow – Leading Behavioral Design Expert, Founder of KRUKOW – Behavioral Design Team
20 April 2016
2 | Make right decisions, easy
3 | From ambitions to behaviors
4 |
1.
Door #1 / Treatment 5 |
6 | Door #1 / Assumption
7 | Door #1 / Assumption
8 | Door #1 / Assumption
9 | Door #1 / Assumption
10 | Door #1 / Assumption
11 | Door #1 / But…
12 |
2.
13 | Door #2 / New perspective
14 | Door #2 / New perspective
15 | Door #2 / New perspective
16 | Door #2 / New perspective
17 |
IMPULSE DRIVEN
Door #2 / New perspective
18 | Door #2 / Cold state of mind
Door #2 / Hot state of mind 19 |
20 | Door #2 / Choice architecture
21 | Door #2 / Solution strategies
22 | Case / The Danish Ministry of Taxation
23 | Case / The Danish Ministry of Taxation
24 | Case / The Danish Ministry of Taxation
25 | Case / Reminder
26 | Case / Complexity
27 | Case / Affordance
28 | Case / Affordance
29 | Door #2 / Solution strategies
30 | Door #2 / Give visual feedback
31 |
32 | Case / Insurance
33 | Case / Insurance
34 | Case / Insurance
35 | Case / Insurance
36 | Case / Insurance
37 | Case / Insurance
38 | Door #2 / Solution strategies
39 | Behavior / Social Proof
40 | Case / Opower
41 | Case / Social norm
42 | Case / Social norm2%
43 | Case / Services
44 | Case / Products
45 | Door #1&2 / From hot to cold
46 | From ambitions to behaviors
47 | Ambitions / Make right decisions, easy
