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Addressing the needs of rural youth is gathering attention with international development agencies, donors and private companies supporting new initiatives by governmental and non-governmental organizations in many parts of the world and in Africa in particular. Issues surrounding rural youths such as limited access to educational services, dependency on mainly unpaid labour in family farms and working in the informal sector as well as the considerable impact of migration on their livelihoods - especially affecting young women- have been widely recognized as significant. There is overall agreement that if youth issues are not addressed high rates of youth unemployment and under-employment will persist and overall development in African countries could be negatively affected. In this context and in line with its 2011 – 2015 Strategic Framework, The International Fund for Agricultural Development (IFAD), in partnership with PROCASUR Africa, organized an eight day learning route on Innovative ideas and approaches to integrate Rural Youth in Agriculture. The progress in Kenya between the 11th to the 18th of August 2014. The aim of this Learning Route was to contribute to lesson-sharing and learning at country and regional level in order to build technical capacities within IFAD´s operations and partners in the ESA region on innovative strategies and approaches to engage rural youth in agriculture, increase employment and reduce poverty. One of the host case studies of this learning route was the Kenya Youth-to-Youth Fund - Entrepreneurship development organization which aims to provide youth led organizations with both funding and capacity building, thereby enabling them to move from being passive recipients and become active participants in the promotion and creation of youth employment.
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LINK THE HIDDEN TREASURE
Y2Y FUND PRESENTATION
BYKHADIJA JUMA
PROJECT COORDINATOR
PRESENTATION OUTLINE
• LIHT Background• Why Young Women Engage in Crime• Project Background• Achievements• Challenges• Trainings• Product development• About beneficiaries• Success stories• Marketing strategy• Scale up projects
LIHT BACKGROUND• Young women dangling in between; left out young women active
participation in community development which forced them to engage in other unproductive activities.
• Over 60% of population in Korogocho is comprised of youth out of whom 80% are involved in criminal activities due to extreme poverty they are living in (AIHD 2008).
• Most of them are young mothers who get children either after being raped, boyfriends most of whom are criminals are killed by police, and others got pregnant due to lack of knowledge on reproductive health.
• They engage in commercial sex work, transporting of small arms, transporting of drugs, organizing hijackings, organizing small child trafficking and selling of illicit brew.
LIHT BACKGROUND CNTS……….• After Post election violence in 2008 in collaboration with Women for
peace we collected women experiences and realized how young women contributed to the violence by keeping weapons for people.
• It is due to this background that Link the Hidden Treasure decided to reform these young women believing that they are a treasure hidden and needs to be linked to development, by bringing them together and giving them an alternative life through entrepreneurship skills.
• The group has engaged these young women in entrepreneurship activities including making of beads from recycled waste paper, Making of hand bags from recycled polythene bags, Recycling hair additions, Making of liquid, bar soap & toilet detergents, Making of door mats and table mats from waste sacks and Poultry farming.
• The group started with 15 girls which has expanded to date to 200.
Why Young Women Engage In crime
• Crime is primarily the outcome of multiple adverse social, economic, cultural and family conditions.
• To prevent crime it is important to have an understanding of its roots.
Why young women engage in crime
• Source of income• Attitude – everyone is doing it, way of life• Lack of role models.• Stigmatization• Lack of education• Lack of life skills• Burden of taking care of children and siblings• Sterio types• Lifestyles/peer influence• poor parenting• Available market/well paying• Lack of income sources• Iddle• Neglegence by community
Y2Y Fund Project Background
• Transfer of product development skills to 200 young mothers
• Entrepreneurship training to 30 TOTs• Development of tailor made product training
manual• Development of a website• Establishment of a demo site
Achievements
Before Y2Y Fund• Making of single product
(paper necklaces, hair additions, mats, polythene bags.
After Y2Y Fund• Diverse products (necklaces,
bracelets,
Achievements cnt….
Before• Local sell of products,
After• Expanded product market
Achievement cnt…..
Before• Low sales • Lack of access to Financial
Institutions• 15 members• 4 businesses
After• Increased sales each
beneficiary sell between kshs 150 to kshs 300
• 15 members accessed soft loans from Ujamaa and St. John church
• Increased membership to 200• Businesses expanded• 46 businesses opened• 86 jobs created
Challenges
• Under age young mothers wanted to join group
• Drop out• Limited market• Lack of skills to expand business• Competitive market• Lack of IT skills
Trainings
• Product development (Paper bead, hair additions, bags, mats)• Introduction to entrepreneurship• How to start/identify business opportunity• Money management skills• Life skills (how to build self esteem)• Marketing strategy• Networking• Stress management• Customer care
Product development
• Paper beads• Necklaces• Bracelets• Mats
Source of raw materials
About beneficiaries
• Young women 18 to 30 years• Young women engaged in crime• Young women at risk of engaging in crime
Marketing strategy
• Web site• Face book• Exhibitions• Partners• Locals• outlet
Scale up projects
• Increase production• Improve quality of product• Diversify products• Training on business expansion• Increase market by identifying more outlets
