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Year in Review and Recognition for Minnesota Operation Lifesaver, a nonprofit dedicated to raising awareness and educating the public on how to make safer decisions around tracks and trains. Our mission is to reduce collisions, deaths, and injuries at highway-rail grade crossings and on railroad property by providing FREE public education via a state-wide network of Authorized Volunteers.
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"A wise lady once told me that when you find your ideal job, you will do it for less than they pay you and when you find your calling you will do it for free. “
--Martin Tichenor
Minnesota Operation Lifesaver in review 2013/2014
04/12/2023 2
WHO AM I AND WHY AM I HERE?
Bachelor’s from Moorhead StateMaster’s from University of Minnesota Duluth
Lived in: western North Dakota; Northwest Minnesota, Northeast Minnesota, South Central Minnesota, eastern Wisconsin, and now Metropolitan Minnesota
August 2013
OPERATION LIFESAVER
MINNESOTA
Goals &Measurable Results
Mission: To create awareness and provide education to the public on how to make safer
decisions around tracks and trains in an effort to prevent collisions, deaths and injuries at highway-
rail grade crossings and on railroad property.
5
Goal 1: Trusted Source
Activities:Community Events reaching 40,000+ Facebook, Twitter and eNewsletter program“Shark” PSA online and Television with 2M impressionsSee Tracks? Think Train PSAs shown to 100K+ in various venuesRadio Safety Vignettes heard by 30K and counting
Goal 2: Embrace Relationships
Activities:New Board MembersNew Community PartnersMedia Partners
Goal 3: Safety
Activities:Billboard Campaign with 1.5M impressionsUpdated Education and materialsNew VolunteersSaints Sponsorship at Midway reaching nearly 250KIndoor/Outdoor Advertising 22K+ reached through direct presentations
Operation Lifesaver, Inc.1420 King Street, Suite 201Alexandria, VA 22314
1-800-537-6224703-739-0308Fax: 703-519-8267Email: [email protected]
OPERATION LIFESAVER INC.
Joyce RosePresident and CEO
Wende CorcoranVice President
Carol Dorsey Director of Administration
Sandy Pfau Englund Legal Counsel
Carol SteckbeckMedia Consultant
Ken GilsdorfGCCI/RSER Consultant
Cathy GillenTransit Consultant
Kerry JonesCommunications Consultant
Leadership
OLAV Program
See Tracks? Think Train! Campaign
New Materials
IT’S YOUR MISSION
To create awareness and provide
education to the public on how to make
safer decisions around tracks and
trains in an effort to reduce collisions, deaths
and injuries at highway-rail grade crossings and on railroad property.
MISSION
WHERE ARE WE
IT’S YOUR MISSION
IT’S YOUR MISSION
IT’S YOUR MISSION
04/12/2023 12
1982 Trespasser casualties: 102000 Trespasser casualties: 102013 Trespasser casualties: 10
IT ALL STARTS WITH OUR COACH TRAINERS
LEANN WALLINTAMMY
WAGNER
ALLISON TERRELL
HOLLI SCHAFER
04/12/2023 14
TOP VOLUNTEERS
JANUARY 2013 THROUGH JUNE 2014
No person was ever honored for what he received. Honor is given
by what he gave.- Calvin Coolidge
04/12/2023 15
Peter Wentzlaff92 Activities reaching 2,864 people
Robert Hemming63 Activities reaching 2,169
people
Barry Kilner71 Activities (13 for Wisconsin
OL) reaching 3,230 people
04/12/2023 16
39 Activities reaching 638 people
Jeremy VanDerSchaegen &Mark Kitchenmaster
TOP NEW VOLUNTEERS
Coach Trainer
Authorized Volunteer
Board Member
ALLISON TERRELL (HALVORSON)
108 Activities (6 for Wisconsin OL) reaching 8,212 people
SPECIAL RECOGNITION
“A volunteer gives time, a donor gives money. But a board
member has the responsibility to give both.”
--David Lansdowne
04/12/2023 18
From January of 2013 through June of 2014:
• 31 dedicated volunteers touched • 22,285 people through
• 562 activities in• 77 Cities
Countless lives were saved.
04/12/2023 19
Luke BablerJoe BassKevin DawsonKevin DietzDavid GrashornTom HagenRobert HemmingDenise HerdingMichael HortonKathleen HronPeter JohnsonBarry KilnerGeorge KissingerMark KitchenmasterMark KitzerowDavid KnuthDouglas LooyenMark McCormickAndy Mielke
Russell NackeScott ParkerErin PetersenAnthony RaimondiLarry RoeringHolli SchaferMichael SmithTim SpencerJim StavsethThomas Taylor, Jr.Allison TerrellJeremy VanDerSchaegenTammy WagnerLeann WallinRalph WeberPeter WentzlaffJesse WilkersonPaula Willette
… Thank You
Partners in our Mission
Abbot Downing Minnesota Safety Council
BNSF Railway Company Moorhead Police Department
Boise Cascade North Shore Scenic Railroad
Canadian National Railway Northern Plains Railroad
Canadian Pacific Railway Northern Scenic RR
Federal Railroad Northstar Commuter Rail
Administration Operation Lifesaver, Inc.
Loram Progressive Rail
Metro Transit SRF Consulting
Minnesota Commercial Twin Cities & Western Railroad Railway & Minnesota Prairie Line
Minnesota Department Union Pacific Railroad
of Transportation Jesse Wilkerson,
Minnesota Limited, LLC Bobbie Ottoson
Minnesota Northern Railroad via the United Way
& St. Croix Valley
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Helped get Rail Crossing Safety Awareness Month covered in media markets across the state
Made rail safety a part of the public discussion through Commissioner Zelle’s Editorial on rail safety
Presented rail safety and the Operation Lifesaver program at this year’s Minnesota Regional Railroads Association Conference
Is helping Minnesota Operation Lifesaver reach a wider audience than ever through a
generous grant to help save more lives
MINNESOTA DEPARTMENT OF TRANSPORTATION
2014 PARTNER ORGANIZATION OF THE YEAR
Learning About Train Safety
June 2013
Being safe around railroads
June 2014
Railroad Safety: What Can Be Done?
April 2013
Staying safe at railroad crossings
July 2014
2014 MEDIA PARTNER OF THE YEAR
KIMT3 News
IT’S YOUR MISSION
Thank You
