MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy

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  • Buy here: http://student.land/mkt-571-week-5-assignment-marketing-communication-and-brand-strategy/ Purpose of Assignment

    This assignment is designed to help students understand the interrelationships

    between brand strategy and the communication message to the target audience. It is

    a continuation of the marketing plan and students should review the Week 3 Learning

    Team Assignment for assistance in product brand strategies the team has developed.

    Assignment Steps

    Develop a minimum 700-word branding strategy and marketing communication plan

    in Microsoft Word. This document should address at least 5 elements of the

    Situational Analysis and the Product, Place/Distribution, Promotion, and Price

    Strategies (modified below) sections of the marketing plan (from the Situational

    Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists

    below). The five elements you select should only come from the options provided

    below. You must include a measurement of customer loyalty and retention in your

    strategy document. You may include more than the minimum to provide clarity and

    coherence to your document.

    Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments

    Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image

    http://student.land/mkt-571-week-5-assignment-marketing-communication-and-brand-strategy/http://student.land/mkt-571-week-5-assignment-marketing-communication-and-brand-strategy/

  • Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies

    Note : Charts/graphs/tables do not count toward the word count.

    The plan will be a continuation of your global or multi-regional business you chose in

    Week 1. This will be incorporated into your overall marketing plan for Week 6.

    Cite a minimum of three peer-reviewed references.