Mobile for Meetings

Using Mobile Technologies to Maximize Your Meeting

Why Mobile? Mobile is here now…

http://wearesocial.sg/




60% increase



Adults spend 5.5 hours with video content

per day


5 Mobile Trends

Photo: https://www.flickr.com/photos/elessar/

1. Integration

2. Gamification

3. Beacons/Wearables

4. Mobile Payments

5. Customer Journey & Experience

Photo: https://www.flickr.com/photos/elessar

1. Integration

Photo: https://www.flickr.com/photos/elessar/

Where?

• Across systems

• Across devices

Why?

• Streamlines workflow

• Improves experience

• Efficient & effective

Photo: https://www.flickr.com/photos/htakashi/

Systems

• CRM/Database

• Event registration

• App Back office

• Website CMS

• Financial system

• BI/BA System

Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/

For Events

• Speaker photos/bios

• Exhibitor descriptions/logos

• Transactions/financial info

• Logo

Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/

Devices

Now • Laptop/Desktop• Smartphone• Tablet

What’s next• Games • Wearables• Internet of things

Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/

Digital Omnivore

2. Gamification

Defined:

The use of game elements and game design techniques in non-game contexts

-Prof. Kevin Werbach, Wharton Business School

Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/

Gamification

Why Gamify

• Drive engagement• Progression• Social • Habit• Fun

-Prof. Kevin Werbach, Wharton Business School

Photo: https://www.flickr.com/photos/sweens308/

GamificationFour types of fun

Hard fun-Mastery

People fun-Social

Easy fun-Exploration

Serious fun-Meaningful


-Nicole Lazzaro

Gamification-Focus areas:


Points, Badges, Leaderboards

Gamifying meeting experiences

1. Points for checking in to sessions, booths, added events 2. Leveling-up for meeting 10 new attendees

3. Expo or session quizzes

4. Leaderboard of most active attendees

5. Challenges


3. Beacons/Data What: Beacons tie digital & on site experience together

Uses:

1. Lead retrieval

2. Way finding

3. Event enhancements

4. CEU tracking


Beacons/Data


App enhancements

1. Select sessions & exhibitors and provide way finding

2. Send badge to mobile screen at registration beacons

3. Support social integration—who’s nearby

4. Personalized offers

Beacons/Data

Factors for Consideration:

1. Privacy and opt in

2. Support for those who don’t want to or can’t participate


Beacons/Data How to leverage collected data

• Attendee reports• Exhibitor reports • Show improvements• App and digital improvements• Marketing improvements


Beacons/Data


Wearables

ASAE Small Steps App


4. Mobile Payments

Mobile Payments

Mobile Payments

Event Uses:1. Add on events2. Onsite bookstores3. Donations


Customer Experience


Customer Experience/Journey

Customer Experience Example-Zite

• Taxonomy based• Learns and improves results with use

• Examples for meetings:– Connect content to attendees before, during and after the

conference– Foster attendee connections based on interests and expertise

Mobile Framework


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Mobile Web


What do attendees need in the mobile context?

Integration, Gamification, Customer Experience

Mobile Web


Integration, Gamification, Customer Experience

Native App-Guiding Principles


Interactive • Immersive

Simple• Focused

Personal• Customized

Integration, Gamification, Beacons, Mobile Payments, Customer Experience

Native ApsIntegration, Gamification, Beacons, Mobile Payments, Customer Experience

Native Apps-Zite

Connecting Apps Together

Enterprise Mobile


Integration, Gamification, Beacons, Mobile Payments, Customer Experience

Meeting example: Point of Sale

Mobile Framework


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5 Mobile Trends

Integration Gamification

Beacons/Wearables

Mobile Payments

Customer Experience

Government & Nonprofit

Mobile for Meetings