OUR MUSIC VIDEO PITCH Lily, Jess and Ellen

Our track…

Why did we choose this…?!

Track:-• We all love the actual artist!• We feel inspired by the song but also comfortable as

it is the kind of music we normally listen to.• We love how it links with other media texts we love-

The Fault in Our Stars film.• We feel the narrative we will create through our video

will appeal to our target audience.

Genre:-• Again, something we feel comfortable yet inspired by.• This genre has strong conventions/conventional

features.

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Ellen- Elixir- Potions

Jess- Daisy Ray- Luminescence

Lily- Amelie Rose- Enchantment

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EWe plan to use the same brand image as the actual artist, Birdy, and her management created for her, this being:-

• Pure• Innocent• Emotionally raw• Feminine• Natural • Talented• Original

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IS -Begins with a voicemail played over an establishing shot, the voicemail will not actually finish but instead we will fade into the song- this will instantly create enigmas and engage the audience.

-Will then cut to her, present day, in her bedroom. She will be writing/performing the song. Through out the verse there will be flashbacks- in these flashbacks we will firstly present the image of her and him walking together in one of our chosen outdoor locations, there will be a warm filter put over the top of the image. Gradually over this part we will place a graphic match, eventually leading to the image presented being just her walking alone with a more cold, muted filter placed over the top of the image.

-We will end where we started- in her bedroom, on her bed with the voicemail playing over the top after the track has faded out. Once the voicemail has ended, the image will fade to black.

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•We will use natural, outside locations. The main location will be her bedroom, it will have conventional mise-en-scene- pretty, vintage furnishings, soft warm lighting e.g. fairy lights.

•She will be playing the guitar, showcasing talent and passion for music. It is conventional to use instruments as props.

•Editing- cuts, graphic match, vintage filters, sun flares, slow motion.

•Costume, hair and makeup will be very natural and simple- messy buns, beachy waves, nude lipstick, pretty dresses, cable knit jumpers, winter boots etc.

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The Fault in Our Stars / Birdy - Tee Shirt / Official Video- the actual track and the idea of the artists bedroom being the main location.

Detail in the Fabric- Jason Mraz ft. James Morrison- the voicemail at the beginning.

Grow Old With Me- Tom Odell- the use of old vintage and warm filters.

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Music videos demonstrate genre characteristics. 

There is a relationship between lyrics and visuals. The lyrics are represented visually.

There is a relationship between music and visuals. The tone and atmosphere of the visuals reflects that of the music. (Our piece will illustrate-the meaning of the song is made clear through the video).

Star Image.

There is frequent reference to the idea of looking and particularly voyeuristic treatment of the female body.

There is often inter-textual reference.

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How will our digipak and magazine

advert link to our video.

We will match the mise-en-scene of the video to that of our digipak and magazine advert. Jess’ digipak and magazine advert will link as the background of her main images will be made up of leaves, pressed flowers and other autumnal looking things along with an autumnal looking filter.

Ellen’s digipak and magazine advert will follow the mise-en-scene, specifically props, presented in the video with her main themes being vintage atlas print and polaroid pictures.

Lily’s digipak and magazine advert will be made up of natural images taken on location, with a warm almost sepia tone to them.

Our main location is our artists bedroom, where we will present her writing and performing the song- this give the piece a very personal touch. We will continue the personal touch onto our digipak and magazine advert with the fonts we plan to use; handwritten and sketched.

We will all produce different digipaks and magazine adverts for different artists but because of the amount of locations we plan to use, making links to the video for all of them should be possible.

ANY POTENTIAL PROBLEMS/CHALLENGES?

-Weather: we may encounter harsh weather conditions such as rain, wind, hail or snow.

-Camera problems: The camera may not work on the day for one reason or another, therefore we have to plan back up shoots.

-Getting time off work: we all have part time jobs and it may be hard to all get time off of work at the same time, therefore we have to plan when our shoots are going to be well in advance.

-People in our outdoor locations- we will have to allow plenty of time to get shots with no members of the public walking in them.

-Daylight: given the time of year we’ll be filming, daylight will be limited- we will have to arrange our timings around this.

THANK YOU