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Aloha & Welcome to Our Annual Report Breakfast
2015 NAHHA OVERVIEW
TEAM NAHHA STAFF
Pohai Ryan Executive Director
Monte McComber Director of Education Services
Malia Sanders Fiscal Manager
TEAM NAHHA Jenn Armstrong Kaia Consulting Social Media and Public Relations Laurie Nakamoto R&M Resources Association Management Services Lani Minihan iHawaii Digital Website, Internet Marketing and Mobile App Development Alana Fosi Student Intern
HTA WORKPLAN 2015 v End of Lead Cultural Agency Designation 12/31/2015 v Airports Art Display Consultation v Trainings v Community Cultural Events Listings v Newsletter-Marketing
v Kipa Aloha Conference 2015 v Website Development v Cultural Consultation and Offerings
1% 1%
5%
31%
12% 13%
14%
7%
16% Electronic Registration Fees (1%)
Partial Refunds (1%)
Speakers & Travel (5%)
Catering (31%)
Makana (12%)
Printing (13%)
AV/Technology (14%)
Facility Use (7%)
Unspent Portion of Budget (16%)
KIPA ALOHA BUDGET
Total Budget $25,000
Unspent Balance $5087
CHANGES
• Staffing Director of Education Services formerly
Programs Manager.
Position redesigned to meet client training needs and to enhance primary product.
BUILDING RELATIONSHIPS • West Oʻahu
v Kapolei Chamber of Commerce v Leeward Job Fair v Leeward Oahu Workforce
Roundtable v In process; Waiʻanae Economic
Development Corp.
PARTNERSHIPS
County Government Agencies State Government Agencies Federal Government Agencies
ADVOCACY AND OUTREACH
CURRENT PENDING & DEVELOPING PROJECTS
v NativeAmerica.Travel v IUCN-Hospitality Training v Community Cultural Education Sessions v DLNR Partnership-cultural workshop for
hospitality industry
HTA 2016 WORKPLAN v Tourism Industry Cultural Resource Mapping v Entrepreneurial Development Training v Cultural Conference v HNL Airport Musician and Cultural Performance
Procurement Assistance v Hospitality Trainings-community wide v Cultural consultation
EDUCATION AND CULTURAL SERVICES
Monte McComber
Director of Education Services
Nā Mahele Hana
v CUSTOMIZED
v MISSION DRIVEN
v CONTRACT RELATED
CUSTOMIZED
County of Kauaʻi Department of Parks and Recreation
Nā Mea Waiwai Hawaiian Values Training
Aloha Mahalo
Kuleana Mālama
CUSTOMIZED
CUSTOMIZED
Hawaiʻi Lodging and Tourism Association Kauaʻi Chapter
Hō Mai Ka ʻIke
ʻŌlelo Hawaiʻi
Aloha
MISSION DRIVEN
Destination Kona Coast
Hoʻokahua Training
Hoʻokipa
Kuleana
Aloha
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
MISSION DRIVEN
NAHHA INTERN
Alana Fosi University of Hawaii TIM School
By: Alana Fosi
School of Travel Industry Management
December 10, 2015
NATIVE HAWAIIAN HOSPITALITY ASSOCIATION
(NAHHA) A PRIVATE NONPROFIT
Organizational History • Founded in 1997 by Dr. George S. Kanahele,
Kenneth Brown, and other Native Hawaiian professionals
• Address concerns about how Native Hawaiians and Hawaiian culture were perceived and represented in tourism
• Advocates and invests in Native Hawaiians in the tourism industry; best representatives, investments for the future of Hawaiʻi
Mission and Vision Statements
• Mission • To promote Hawaiian culture, values, and traditions in the workplace through consultation and education,
and to provide opportunities for the Native Hawaiian community to shape the future of tourism
• Vision • Perpetuates an authentic spirit of aloha and Hawaiian culture in hospitality industry planning, promotion
and product development
• NaHHA services corporate and community initiatives through project management, consulting, training and facilitation
Administrative Department
• Executive Director, Pohai Ryan
• Director of Education Services, Monte McComber
• Fiscal Manager, Malia Sanders
Intern Position • Phase I – Office
• Executive Director does in her daily operational management of nonprofit
• Director of Education Services does with both mission related and revenue generating programs that service the nonprofit
• Fiscal Manager learn all fiscal operations, accounts payable and receivable, how to reconcile files, rosters from classes, accounting items
• Phase II – Field Study Projects • PCC, Waikīkī Hoʻolauleʻa, Bishop Museum, Sunset Mele on the Rooftop, and other events
• Witness ways Hawaiian culture infused in tourism industry
• Made own assumptions as to whether those representations of our culture are good or bad; how each event/organization can do a better job
Kahoʻolawe and Kalaupapa, Molokaʻi
• Life changing
• Spiritual connection
• Learned more about my Hawaiian history
Kipa Aloha Cultural Conference
• Ways Hawaiian culture is represented in tourism
• Industry professionals who are passionate about Hawaiian culture – all in one place
• Needs to be a balanced relationship between the guest, host, and place
Doris Duke’s Shangri La • Deeper appreciation for
Islamic art
• Dear friend of the Kahanamoku ‘Ohana
• Social boundaries were not present – locals socialized with Hollywood entertainers and Hollywood film stars
Goals & Accomplishments 1. Learn more about organization, NaHHA
• NaHHA is lead cultural agency in the current HTA strategic plan until the closing of 2015
• Cultural resources, practitioners, and support services are located for the visitor industry and beyond 2. Develop deeper connection with my Hawaiian culture
• Kahoʻolawe - different parts of the island, significance of the Navigator’s Chair, and the brutal history the island continues to live with
• Restoration work would be there for generations to come
• Kalaupapa, Molokaʻi – banishment of the leprosy patients, hardships endured, survivors (family connection), importance of place
The NaHHA ʻOhana
• Staff and contractors meeting – Malia, Pohai, Jen, Laurie, Lani, Monte
• Monte and Malia at Visitor Industry Charity Walk on Maui 2015
Challenges
3. Become more independent • From birth, always shy, soft-spoken
• Become comfortable
• Usually not the go-getter, professional settings
• Follow the person/people in charge
• In working towards self improvement
• I am learning to be confident and trust my abilities as a future leader.
• I am learning it is okay to ask for assistance or help if needed.
• I am learning to take initiative and be creative in situations that are out of my comfort zone.
Looking into the Future
References
• NaHHA. (2015). 2014 Annual Report. Retrieved October 29, 2015, from http://www.nahha.com/#!2014-annual-report/q4q3m
• NaHHA. (2015). Our Vision Our Organizational History. Retrieved October 29, 2015, from http://www.nahha.com/#!organizational-history/bi3q3
CONTRACT RELATED
Workforce Development: Hoʻokipa and Wahi Pana
One Idea Community Branding
CONTRACT RELATED
55 52
20
47
41
20 21 21
10
26 26
10
0
10
20
30
40
50
60
Module 1 Module 2 Goal
DLIR Training Participant Numbers
OAHU
MAUI
KAUAI
HAWAII
CONTRACT RELATED
CONTRACT RELATED
CONTRACT RELATED
WEBSITE & MOBILE APPLICATIONS
Lani Minihan
iHawaii Digital
WEBSITE & MOBILE APPLICATIONS
DLIR SUB-CONTRACT
One Idea Define your Community Enhance your Business
Find your Brand
Towns and Communities establish their BRAND based on the following variables: v The People v Historic and Current Events of the Place v Unique Geographical Location v The Significance of the Location and how it
contributes to the make of the whole geographic area.
iLAHAINA
Lahaina, the Royal Capital of the Hawaiian Kingdom. A location rich
with history, culture, heritage, beautiful beaches, great restaurants, art galleries,
unique shops and more. iLahaina guides visitors in Lahaina to the places to see and experience while in this
unique location.
iHONOKAA
Makahiki Celebrating The Hawaiian New Year
‘O ‘Ikua i poha ko ‘ ele ‘ ele,
‘ ikua ke kai, ‘ ikua ka hekili, ‘ ikua ka manu
‘Ikua is the month when the dark storms arise, the sea roars, the thunder roars, the birds make a din.
Nahuihuiamakali‘i Little Eyes
Makali‘i
Pleiades The Seven Sisters
Lonoikamakahiki
Ou Tino E Lono I Ta Rani
Ou tino e Lono i ta rani Your bodies, O Lono, are in the heavens He ao roa, he ao poto A long cloud, a short cloud He ao ti‘ei, he ao haro A watchful cloud, a peering cloud He ao ho‘opua i ta rani An overlooking cloud in the heavens Mai Uriuri, mai Meremere From Uliuli, from Melemele Mai Porapora, mai Ha‘eha‘e From Polapola, from Ha‘eha‘e Mai ‘Oma‘otu‘ururu From ‘Oma‘oku‘ululu Mai ta ‘aina o Lono i hanau mai ai From the land that gave birth to Lono ‘Oi ho‘otu‘i atu ai o Lono, Behold Lono places the stars that sail ta hotu e miha i ta rani through the heavens Amoamo te atua ra‘au nui ‘o Lono High resplendent is the great image of Lono Tu‘itu‘i papa, ra rua mai Tahiti, The stem of Lono links our dynasties with Kahiki Hapaina tuta‘a i ta hau miti no Lono! Has lifted then up, purified them in the ether of Lono E tu i ta maro a hiu! Stand up; gird yourselves for play! Hiu! (po‘e) Gird yourselves! (people) ‘O Lono (kahuna) Lono, (priest) Te atua ra‘au! (po‘e) The image of Lono! (people) Aulu! (kahuna) Hail! (priest) Aulu, e Lono! (po‘e) Hail to Lono! (people)
Lonoikamakahiki
ASSOCIATION ACTIVITY, EVENTS KAHEA, & KIPA
ALOHA CONFERENCE COORDINATION
Laurie Nakamoto R&M Resources
EVENTS KAHEA
EVENTS KAHEA v Weekly cultural events listing v All islands v U.S. Continent v Supporting & sharing Hawaiian cultural events v Emailed every Friday
v Criteria: Hawaiian Cultural component
CELEBRATIONS Ali‘i Sundays at Kawaiaha‘o Church December 6, 8 a.m. Kawaiaha‘o Church
Ali‘i Sundays are among the many long and honored traditions of Kawaiaha‘o Church, which began about 1914. We invite you to join us this Sunday for the celebration of Kamehameha `Elima V's birthday.
EXHIBITS Nani I Ka Hala Through December 20 Maui Arts & Cultural Center
Nani I Ka Hala: Weaving Hawaiʻi. Hala or pū hala, known in Western science as Pandanus tectorius, is among the most important plants in the ecological and cultural history of Hawaiʻi and the broader Pacific.
FESTIVALS KOHALA ʻāINA FEST December 5, 3-9pm Inhabit Farms
The Kohala ʻāina Festival is a celebration of local harvest, small farmers and the growing movement for island-wide food security. This year's festival will feature the returning musical talent of world-renowned Nahko and Medicine for the People. They will be joined by a line-up of outstanding island-based musicians.
MāLAMA ʻāINA Haiku Valley Cultural Service Workday November 29, 9:00am-1:00pm Haiku Valley, Kaneohe Join the Ko'olau Foundation and the Ko'olaupoko Hawaiian Civic Club as a volunteer to help clean Haiku Valley. Email [email protected] for more information.
TRADITIONS Aloha Friday: Lei Making November 27, 11:00 am – 1:00 pm Volcano Art Center Aloha Friday cultural demonstrations are held each week from 11 am – 1 pm on the VAC Gallery Porch. This month’s offerings include: Lei making with Kaipo AhChong.
ENTERTAINMENT Slack Key Guitar & Ukulele Concert November 27, 4:00 PM to 6:00 PM Hanalei Community Center Traditional Hawaiian slack key guitar & ukulele concert featuring songs & stories telling its history. Award winning concert artists Doug & Sandy McMaster perpetuate the knowledge and experience of the endangered artform of traditional Hawaiian slack key guitar and ukulele.
EVENTS KAHEA FEEDBACK
v Positive comments from subscribers v Companies, Organizations, and Hotels requesting to have
events listed
2129
1063
3198
2109 2096
6753
9023 9236 9176 9251 9296
657 289 793 453 447
1501 1664 1608 1519 1455 1387
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000 E
mai
ls S
ent
Emails Sent
Actual Opens
EVENTS KAHEA EMAILS
KIPA ALOHA 2015
49%
28%
10%
6% 5%
2%
Pre-Paid Registration (71)
Scholarship (40)
Walk - Ins (15)
Volunteers (8)
No Shows (7)
Staff (3)
KIPA ALOHA ATTENDANCE
PRE-CONFERENCE PREPARATION
v Web-based systems for increased efficiency: v Eventbrite – promote, manage, host v SmartSheet – event planning interactive tool v Event promotion through media, social media, marketing
channels (Kaia Consulting)
LOGISTICS
v Hawaii Convention Center venue v Outreach (scholarships, students)
v Volunteer recruitment – Microsoft Non Profit Partner Program
ADDED VALUE
v Cultural Education Handbook v Lomi Lomi practitioners v Lunch Entertainment v Mobile App v Prize drawings
v Attendee gift bags
MEDIA AND PUBLIC RELATIONS
Jennifer Armstrong
Kaia Consulting
OBJECTIVES & GOALS
v Revamp NaHHA website v Relaunch NaHHA monthly newsletter v Increase NaHHA’s email database
v Create media partnerships v Increase social media presence v Promote NaHHA’s events and activities
v Position NaHHA as thought leader in culture & hospitality
PRESS RELEASES v Jan. – Announcing Monte
McComber as new DES
v Feb. – One Idea Campaign Launch in Lahaina
v May – Lahaina One Idea Returns June 12
v June – Brown Bag Workshop #1
v July – Kipa Aloha Conference v Aug. – Brown Bag #2 v Sept. – Brown Bag #3
v Oct. – Brown Bag #4, v NaHHA Open House v Nov. – Brown Bag #4, AIANTA/
NativeAmerica Business Briefing
BROADCAST (TV & RADIO) v Feb. 5 – KITV “Where You Live”
segment on Waikiki
v Apr. 5–10 – Hawaii News Now Sunrise morning segments “5 Makana to the World”
v August – KHON, Hawaii News Now Kipa Aloha segments
v November – PSA on KINE regarding NativeAmerica.Travel
v First-ever NaHHA PSA! - Ran 30 times on TV during 4 day span - Ran 15 times on live online stream during 3 day competition - Sunrise on KFVE 8-9am segment reaches 10,000 viewers 18+ - Merrie Moarch reaches about 85,000 viewers 18+ - More than 1 million page views and nearly 400,000 streams to over 120 countries
RESPECTFUL VISITING PSA
AIANTA PARTNERSHIP PSA
PRINT v Feb. 11 – Garden Island news “Educating on Aloha” v Feb. 12 – Pacific Business News New Hire feature on Monte
v Mar. 11 – Maui News “Lahaina DLIR Training”
v Apr. 24 – Pacific Business News “Hawaii to host indigenous conference”
v Jun 4 – Lahaina News “NaHHA to continue branding efforts in Lahaina”
v Aug. 19 – “Native Hawaiian Conference set for Aug. 26”
REACH
SOCIAL MEDIA & E-NEWSLETTER
v Started Instagram account
v Built Facebook page to over 1,000 page likes!
v Increased subscribers and opens in 2015
v More cultural focus in content
0
200
400
600
800
1000
1200
Facebook Twitter Instagram
707
18 0
1002
32 180
Social Media Followers
January
December
73%
27%
FACEBOOK FOLLOWERS BY GENDER
Female
Male
2%
10%
14%
53%
10%
7%
4%
FACEBOOK ANALYTICS BY AGE
18-24yrs
24-34yrs
35-44yrs
45-54yrs
55-64yrs
65+yrs
Age Not Given
715
1069 1063 1056 1049 1039
2220 2279 2304 2330 2328
248 293 272 242 248 256
513 417
465 501 477
0
500
1000
1500
2000
2500
E-NEWSLETTER
Emails Sent
Actual Opens
MORE TO COME IN 2016…
v Hawaii Business Magazine – Jan. 2016
v Responsible Local Travel in the USA – TBD
v Opportunities for award nominations
v Opportunities for radio partner for PSAs
v Revisit print partner for standing editorial
v Increase Instagram following v Continue to refresh website
content
Mahalo for your continued support! http://www.nahha.com
facebook.com/nahha808
@nahha808 #nahha808