View
42
Download
0
Tags:
Embed Size (px)
Citation preview
Boating Safety PSA Campaign
Grant Manager- Rachel GarrenCorps of Engineers Natural Resources Education Foundation
PSA Campaign GoalReduce Annual Recreational Boating Fatalities Nationwide
• 85 to 89% not wearing life jacket• 88% male• 80% boats less than 21 feet (USCG)• 68% ages 20-59• 31% (USCG) 19% (USACE) falls• 16% to 20% alcohol
USCG and USACE Public Fatality Trends
• 3 Locations - IL, MO, TX• 39 Men • Ages 20-60• 5 Sessions• 10 Questions• 10 PSA Reviews
Boater Focus Group Overview
Age Breakdown
23%
18%
33%
26% 20-29
30-3940-4950-60
Focus Group PSA Lessons-Learned
Like Dislike
Realistic Bad acting
Testimonial-true Spokespersons
Humor-some Corny, Cheesy
Statistics-proof Law enforcement
Emotional Sexy distracts
Positive Negative
PSA Campaign Products
• 4 Video PSAs (two 60-seconds / two 30-seconds)
• 3 Audio PSAs • 2 Posters• Game App
Rachel Garren, [email protected]
Coming September 2015