Sea Tow Foundation’s Life Jacket Loaner Program & Life Jacket Drive

A Brief History

• 6 Grants since 2008• Over 29,000 life jackets• 268 life jacket loaner stands• 27 states• Assist 38 non-profits/boating agencies

to host their own loaner stands

RBS Strategic Plan Objectives

• Strategy 2.3 – Deliver Boating Safety Education Messages through Grassroots Efforts

• Strategy 2.4 and 2.5 – Deliver Branded Messages through Traditional Mass Media and Non-Traditional Media

• Strategy 4.6 – Evaluate Life Jacket Loaner Programs

• Strategy 8.6 – Increase Boaters’ Knowledge of Safety Equipment

Sea Tow Foundation’s Life Jacket Drive Collect new and gently used

life jackets to be repurposed in the life jacket loaner program

Sea Tow Foundation provides:– Program Manual– Press Kit– Signage files– Life Jacket Drive cards and

whistles to attach to donated life jackets

Sea Tow Foundation’s Designated Skipper Campaign

• Reduce the number of accidents and fatalities attributed to boating under the influence (BUI)

• Encourage boaters to Pledge to Be or Designate a Sober Skipper for every boating trip

RBS Strategic Plan Objectives

• Strategy 2.5 – Deliver Branded Messages through Non-Traditional Media

• Strategy 6.5 – Conduct BUI Awareness and Enforcement Campaign

How to Execute the Designated Skipper Campaign

• The Sea Tow Foundation is developing marketing materials that you can get for FREE

• The Sea Tow Foundation’s Designated Skipper message will be distributed to boaters through print advertising, digital advertising, social media and email marketing efforts.

• States, non-profit organizations, boating agencies and boating industry companies can all participate

Any Questions?

Vanessa Krausvkraus@seatow.com