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Sameena Qureshi
Senior Trade Commissioner &
Counsellor (Commercial)
Embassy of Canada in
The Netherlands
Atlantic Canada EU Market Briefing Webinar:
Doing Business in the Netherlands February 21st, 2017
The Canadian Trade Commissioner Service
The Netherlands: Facts & Figures
Canada and the Netherlands
Comparison
Trade and Investment Relations
The Dutch Market: Challenges and Opportunities
Investment
CETA
Key Sectors: Agri-Food, ICT, Infrastructure, Clean Technology
Resources / Trade Commissioners in the Netherlands
Outline
The Canadian Trade Commissioner Service
The Canadian Trade Commissioner Service (TCS)
Canada’s most comprehensive network of international trade
professionals
Delivering value to businesses
Across Canada and
174 Cities worldwide
4 Key Services to help you succeed and lower your costs globally
Preparation for international markets
Market-potential assessment
Qualified contacts
Problem solving
The Netherlands: Facts & Figures
Canada and the Netherlands
250 times smaller than Canada (0.4%) but 50% of the population
Half as large as NB, but 23x the inhabitants
Canada and the Netherlands
The Netherlands Canada
Area Rank 41,543km² (134th)
9,984,670km² (2nd)
Population Rank 17,100,475 (65th)
35,151,728 (38th)
Density Rank 412/km² (20th)
3.41/km² (228th)
GDP (PPP) per capita
$50,846 (15th)
$46,199 (20th)
Canada’s 12th largest trade partner
Main Merchandise Exports to the Netherlands:
Mineral Products, Metals, Machinery and mechanical appliances, Vegetable Products
Merchandise Exports to the Netherlands in 2016:
$2.8 Billion
Main Merchandise Imports from the Netherlands:
Mineral Products, Machinery and mechanical appliances, Chemicals, Agri-Food
Merchandise Imports from the Netherlands in 2016:
$3.7 Billion
Canada – Netherlands Trade
Main Export to the Netherlands:
Mineral Products, Fish/Seafood
Exports to the Netherlands in 2016:
$330,069,479
Main Import from the Netherlands:
Mineral products
Imports from the Netherlands in 2016:
$231,137,588
Atlantic Canada – Netherlands Trade
Foreign Direct Investment in Canada
Netherlands the 2nd largest foreign investor
in Canada
400 years of trade relations
1 million strong community of Canadians of Dutch heritage
Netherlands Foreign Investment Agency in
Toronto
Canadian Investors in the Netherlands
and many more
The Dutch Market: Challenges & Opportunities
Canada’s 3rd Largest Export Market in Europe
Gateway to Europe (25% of Canadian EU Exports)
Ports of Rotterdam and Amsterdam
Schiphol Airport
Digital Gateway
Largest Cyber and Security Hub in Europe
Ambitious Low-Carbon Targets; Demand for Renewable Energies.
CETA
Market Opportunities
Canada-Netherlands Cyber and
Security Technologies Soft
Landing Platform
Location
Located in the centre of the three largest
economies in Europe: Germany, the UK and
France
Excellent accessibility to the rest of Europe
A high quality infrastructure
International Business Climate
An open culture with an international mindset
Vibrant cosmopolitan community combining
business and creativity
High quality of life and relatively low cost of
living
Top Reasons to Invest
Tax and Costs
A beneficial tax system with competitive 25%
corporate tax rate
A 30% tax ruling for foreign employees
Relatively low costs of doing business
Workforce
Competitive labor and operational expenses
A highly motivated, well-educated and
multilingual labor force
Most Dutch people speak English very well and
many have good knowledge of German and
French
Top Reasons to Invest
The Canada-EU Comprehensive Economic and Trade Agreement (CETA)
19
CETA
Tariff elimination on key fish and seafood exports (live/frozen lobster, scallops, frozen shrimp)
Tariff elimination on key agricultural and agri-food products (maple syrup, blueberries)
Duty-free access for forestry and wood products
Improved access for professional services and to EU procurement opportunities
Text available at : www.international.gc.ca/ceta
Top Benefits for Atlantic Canada
www.international.gc.ca/ceta
3rd largest importer of Canadian agrifood (CDN$400M)
2nd largest exporter of agricultural products globally (CDN$134B)
Wageningen University 1st ranked Agricultural University globally
Hendrix Genetics, DSM, Unilever and Nutreco active in Canada
Extensive food processing sector is largest industry in NL
Canadian seafood, cran/blueberries, maple syrup are sought after (high
quality/food safety); double digit growth in organic food sales
Challenges:
Highly competitive market
Strong established brands
Strongly consolidated market
Agri-Food
Turnover of $49 Billion representing 5% of GDP
Highest Technological Literacy in Europe and Most Connected Country Globally
10+ Tech Clusters in 90 minutes radius
Inventors of Bluetooth and WiFi
Major Canadian Investments
CGI
OpenText
Various High Potential Sub-Sectors
Cyber Security and Fintech
Big Data
Data Hosting and Cloud Computing
ICT
Parallel 52 the Dutch-Canadian Greenbuild Network (400
members) www.parallel52.org
Various Dutch MNEs active in Canada
AKZO Nobel
Philips Lighting
Volker Wessel
High-potential subsectors: Timber, Wood Building Designs and
Engineering Solutions
Infrastructure / Green Building
2013 Dutch Energy Agreement sets out energy ambitions/targets until 2023.
Dutch Government has EUR12 Billion in 2017 as subsidies for renewable energy
projects
Mature and Innovative Markets
Renewables
Oil & Gas
Clean Technologies
Offshore Wind
Gemini Wind Farm
Largest Offshore Wind farm in the North Sea
Main investor is Canadian Company Northland Power
3 new Wind Farms totalling 2,800 MW over next 3 years
Energy - Clean Technology
Have a strong value proposition
Be patient and persistent
Take a long-term view
Visit the market and keep in touch
Be prepared to adapt your export strategy
Consider a regional approach (Benelux)
Doing Business in the Netherlands
http://www.international.gc.ca/CanExport/
www.edc.ca
Resources
http://tradecommissioner.gc.ca/exporters-exportateurs/guide-exporting-guide-exportation.aspx?lang=eng#intro0
TCS Guides for Canadian Companies
http://www.international.gc.ca/gac-amc/campaign-campagne/ceta-aecg/index.aspx?lang=eng
For more information contact us at
Pour plus d’informations contactez-nous à
Sameena Qureshi Senior Trade Commissioner
@SameenaQ_TCS
Caroline Bolduc Science & Technology
@Cdrobol
Melanie ter Meulen Investment & Digital @terMeulenCanada
Diederik Beutener Agri-Food & Greenbuild
@DiederikBeutene
Judith Baguley Sustainable Technology
@JudithBaguley