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One image as thousand words Visual social advertising as a way to build the awareness of social problems Maciej Mysliwiec AGH University of Science and Technology Kraków, Poland Tinos, 25.06.2015

One image as thousand words

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Page 1: One image as thousand words

One image as thousand words Visual social advertising as a way to build the

awareness of social problemsMaciej Mysliwiec

AGH University of Science and Technology Kraków, Poland

Tinos, 25.06.2015

Page 2: One image as thousand words

Academic teacherFaculty of Humanities

AGH-UST Kraków

NGO trainer for communication wzmacniacz.org

Founder and volunteerhelping animals

stawiamynalapy.pl

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I want to take you for a journey

ww

w.p

icju

mbo

.com

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a safe journey for you

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So we can talk about problems

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https://www.youtube.com/watch?v=fxyhfiCO_XQ

real problems…

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It doesn’t matter who you are and what you do

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that you have a mustache

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Techklub Kraków, 8.04.2015

or a beard

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Techklub Kraków, 8.04.2015

that You see black&blue instead of white&gold

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I need to touch your heart!

https://vine.co/v/hTPgDWlPT70

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and show that we can get to every target but we need to guess how

https://www.youtube.com/watch?v=-zFn3FKqexk

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We need to use new tools!

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We need to present better

Which cat would you like to adopt?

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because social media give power

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And show different ways for activity

https://www.youtube.com/watch?v=IJNR2EpS0jwhttps://www.youtube.com/watch?v=IJNR2EpS0jw

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Thank You

[email protected]

• fb.me/mysliwiec• tt: @maciekmysliwiec