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Produced by—Michael Watts, Product Owner: Bromley MyLife,
April 2016
The beginning of our Transformation:
How do we become more than a website?
To help us transform how we do what we
do…
…and to become more than just a website
…
…the team were asked
a simple question…
…what do these
all have in common?
Center Parcs
The Special Air Service (SAS)
Virgin
The Beatles
Nike – Just Do It
Marks & Spencer
Church of England
Harley Davidson
Starbucks
Apple
NHS
BBC
So, what do these all have in common?
Well…
…they are brands
…
…but they are
all more than that.
For all of them…
1.
they are part of the lives of their users
2.
you know what they are about
3.
you know who theyare talking to
So…
…they are more than
a brand…
…they are
what we need to be
Produced by—Michael Watts, Product Owner: Bromley MyLife,
April 2016
Be part of our journey –
http://bromley.mylifeportal.co.uk
