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The timely release of a Press Release can re-engage local media to the plight of your missing child
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Press Releases & Press Conferences
Maximize Media Exposure
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Press Release Template
• An official statement issued to newspapers or other media outlets giving information on a particular matter
• Notify assignment editors at newspapers, radio stations, television stations, or television networks
• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
Media Contacts
• Foster relationships with local reporters who empathize with crime victims
• Subscribe to media database provider
• Follow local reporters on Twitter & Facebook and ask them to follow back
• Create an Excel database & include as much contact information as possible
• Utilize contact list when appropriate.
Press Release Distribution
• Use media contact list• Create Press Release
in MS Word• Distribute directly from
MS Word via email• Open Mailings tab• Select Step by Step
Mail Merge Wizard• Follow required steps• Confirm distribution in
MS Outlook.
Press Conference
• A press conference is a tool designed to generate hard news
• Hard news can advance the cause of your organization
• Hard news is a story in the print or electronic media which is timely, significant, prominent, and relevant.
Media Relation End Notes
• Be professional• Know your topic &stay on topic• Protect case sensitive
information• Media is your friend, not foe• Focus on local media because
missing kids are a local issue• Cultivate relationships• Press Release Templates• Create & utilize a comprehensive
local media list• Spanish language spokesperson
Media Relation End Notes
• 71% of Americans prefer local news
• Cable needs 24/7 content ®ularly features missing children
• Radio is the primary delivery mechanism for Amber Alerts
• Newspapers provide depth & context
• Facebook & Twitter are the milk Carton project of the 21st Century
When Children Are Kidnapped
• 76% of abducted/murdered children were found within a 12 mile radius of their last known location
• 46% of abducted/murdered were found within a mile and a half
• 50% of alive/murdered cases the child was located within 10 miles
• 75% of alive/murdered cases the child was located within 32 miles