Responding to the ever-

changing media

landscape: how will we cut

through?

Paul Gill

Head of digital engagement

@paulsimongill

OUR WORLD

THEN

NOW

INTENT

IMMERSION

THEN:

NOW:

IN NUMBERS

TV dominates the world of video – ABC1 adults

Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak

All Individuals: 4hrs, 35 mins

ABC1 adults: 4hrs, 32 mins

All Individuals

ABC1

adults

Average video time per day

0.4%

0.4%

TV dominates the world of video – 16-34s

Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak

All Individuals: 4hrs, 35 mins

16-34s: 4hrs, 6 mins

All Individuals

16-34s0.7%

0.4%

Average video time per day

TV dominates the world of video – 16-24s

Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak

All Individuals: 4hrs, 35 mins

16-24s: 3hrs, 25 mins

All Individuals

16-24s

0.9%

0.4%

Average video time per day

Page 16

Regular

GivingSingle

Giving

Trailwalker Running Mass

Participation

Festivals

Unwrapped

Online Shop

RIC CampaignInequality

CampaignNewslettersEmergencies

High Value

Volunteering

Tag Your

Bag

Legacies

Page 17

27

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pri

l

28

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pri

l

29

thA

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1stM

ay

4th

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5th

Ma

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6th

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EmergenciesNewsletterCampaignsRunningOnline shop

ENGAGEMENT FIRST

CRM

PAID

Page 26

EARNED

Page 28

Page 29

OWNED

FUTURE

Page 35

https://stratechery.com/2017/the-great-unbundling/

Thanks for listening

Paul Gill

Head of digital engagement

@paulsimongill

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do: www.charitycomms.org.uk

23 February 2017London

#futurecomms

The future of public

engagementHow will charities need to respond to changes in supporters,

the media and the wider world over the next five years?

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