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Responding to the ever-
changing media
landscape: how will we cut
through?
Paul Gill
Head of digital engagement
@paulsimongill
OUR WORLD
THEN
NOW
INTENT
IMMERSION
THEN:
NOW:
IN NUMBERS
TV dominates the world of video – ABC1 adults
Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak
All Individuals: 4hrs, 35 mins
ABC1 adults: 4hrs, 32 mins
All Individuals
ABC1
adults
Average video time per day
0.4%
0.4%
TV dominates the world of video – 16-34s
Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak
All Individuals: 4hrs, 35 mins
16-34s: 4hrs, 6 mins
All Individuals
16-34s0.7%
0.4%
Average video time per day
TV dominates the world of video – 16-24s
Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak
All Individuals: 4hrs, 35 mins
16-24s: 3hrs, 25 mins
All Individuals
16-24s
0.9%
0.4%
Average video time per day
Page 16
Regular
GivingSingle
Giving
Trailwalker Running Mass
Participation
Festivals
Unwrapped
Online Shop
RIC CampaignInequality
CampaignNewslettersEmergencies
High Value
Volunteering
Tag Your
Bag
Legacies
Page 17
27
thA
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l
28
thA
pri
l
29
thA
pri
l
1stM
ay
4th
Ma
y
5th
Ma
y
6th
Ma
y
8th
Ma
y
12
thM
ay
13
thM
ay
22
nd
Ma
y
24
thM
ay
30
thM
ay
31
stM
ay
2n
dJu
ne
EmergenciesNewsletterCampaignsRunningOnline shop
ENGAGEMENT FIRST
CRM
PAID
Page 26
EARNED
Page 28
Page 29
OWNED
FUTURE
Page 35
https://stratechery.com/2017/the-great-unbundling/
Thanks for listening
Paul Gill
Head of digital engagement
@paulsimongill
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
23 February 2017London
#futurecomms
The future of public
engagementHow will charities need to respond to changes in supporters,
the media and the wider world over the next five years?
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