Developing & Maintaining

Design Capabilities —towards integrated policy design

Sabine Junginger, PhD Associate Professor, Design School Kolding

Fellow, The Hertie School of Governance

Visiting Professor, Macromedia University of Applied Sciences

Public administration is the "translation

of politics into the reality that citizens

see every day”

Kettl Donald and James Fessler. 2009.

The Politics of the Administrative Process.

Washington D.C.: CQ Press

Policy-Making Policy-Implementation

WHY DESIGN?

“Perhaps the primary benefit of a design process

to any government organisation interested in

successfully launching new products is the assurance

it provides that originally conceived intentions

are translated into actual product delivery.”

ATO The Guide Version 2002

· reduced time to deliver the change

· improved product quality

· product innovation

· enhanced work satisfaction

ATO The Guide Version 2002

WHY DESIGN?

—holistic

—user-centered

—balanced

—evolutionary

—collaborative

—principle-based

ATO The Guide Version 2002

QUALITY

(TAX!)

PRODUCTS

WHAT DOES IT MEAN?

—introducing new design policy

—introducing new design principles

—introducing new design processes

Design Practice Statement, Design Principles & the Design Wheel at the

ATO

WHAT DOES IT MEAN?

—skilling staff in design methods

—visualizing the system

—visualizing design processes

—developing new design capabilities

—changing organizational structures

—changing organizational principles

—changing organizational environment

—engaging in on-going design reflection

Policy-Making & Policy-Making as Integrated Design

Source: The Guide Version 2002, Australian Tax Office

Courtesy of PTAX, Australian Tax Office

Late 90’s: Developing Design Capabilities in the Australian Tax Office