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Social Entrepreneurship 101: An Introduction
Fajar Anugerah - Social Enterprise AfficionadoSenior Partner Kinara Indonesia Managing Director Indonesia BerbaktiFormer Senior Program Manager BCFormer Program Manager GEPIFormer Project Manager SWITCH-Asia
If Social Enterprise is a creature/object…be it real one or fictional…how would it look like to you?
A social enterprise is !
an organization that applies commercial strategies to maximize improvements in
human & environmental well-being, rather than maximizing profits for external
shareholders.
Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: Theory and Practice, London: Sage Publications.
Entrepreneurship = Impact Don’t tell me what you invented. Tell
me about who you changed.
Seth Godin
Supporting an individual
Supporting a family/community
Changing policy & practice
Changing attitudes and norms
Hierarchy of Impact
Certainty of
outcome
High
LowSource: It Ain't What You Give, It's the Way That You Give It: Making Charitable Donations That Get Results - Caroline Fiennes
Reach of
Intervention
High
Low
Social Entrepreneurs Around the World
Anita Roddick’s Body Shop
Jamie Oliver’s School Dinners
Nicholas Negroponte’s One Child One Laptop
“Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has."
Margaret Mead
Social enterprises can be structured as a for-profit or non-profit, and may take the form of: -a co-operative -mutual organization -a disregarded entity -a social business -a charity organization
Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: Theory and Practice, London: Sage Publications.
Social/Environmental Solution
Revenue Generation Activities
The Different Business Models
The 2 Sides Model
Social/Environmental
SolutionRevenue Generation
Activities
The Different Business Models
The Overlapping Model
Social/Environmental Solution
Revenue Generation Activities
The Different Business Models
The Hybrid Model
In 2003, Onte developed JAUH (Jaringan Untuk Hutan)
JAUH connects the traditional and international market, and facilitates the certification of the ‘SmartWood’ label
One year after the first pilot, each member of the cooperative received approx. US$160 /m3 of timber sold in three months
Onte, Koperasi Hutan Jaya Lestari
Saung Angklung Udjo (SAU) is one–stop cultural workshop, consists of : !!• Performance venue!• Bamboo handicraft centre!• Bamboo instrument workshop!• Educational laboratory and training centre to preserve the Sundanese culture – Angklung in particular.!!!
Saung Angklung Udjo
(2005) Greeneration Indonesia (GI) berawal dari keprihatinan Muhammad Bijaksana Junerosano (Sano) atas penurunan
kualitas lingkungan yang terjadi di Indonesia
(2006) Aksi GI menjadi nyata dengan diadakannya program Kertas Bekasku Hijaukan Bandungku (KEBUNKU)
(2008) GI melakukan reorganisasi dan menyatakan bahwa perjuangan lingkungan yang berkelanjutan memerlukan
suatu model usaha yang mandiri
Produk yang dikembangkan adalah tas lipat pakai ulang untuk mengurangi penggunaan kantong plastic dengan
nama ‘baGoes’
http://chmirta.com/portfolio/komunitas-hong/
Komunitas Hong - Bandung
Komunitas Hong Established by Zaini Alif, is on the mission to preserve traditional toys and plays. !He set up the social enterprise, getting revenues from performing & selling the traditional toys. !Income is redistributed to develop the workshop & community welfare
“I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.” Muhammad Yunus
My own story of supporting social entrepreneurship
in Indonesia
Different hats and different paths• Skills for Social Entrepreneurship project,
British Council, 2008-2012• SWITCH Asia, Hivos ROSEA 2013• Indonesia Berbakti, 2014• Kinara Indonesia, 2013-now
Any questions?
The big question for us here, what can we…people with psychology
background contribute to the social entrepreneurship ecosystem in
Indonesia or the world?
My take on Ideal Contributionof Psychology in developing
Social Entrepreneurship
• Social Problem Analysis (methodology, tools)• Working with communities (methodology,
tools)• Understanding the market (methodology,
tools)• Working with stakeholders (methodology)• Initiating social change (methodology)• Institutionalising social change (policy &
legacy—> system thinking)
@fajaranugerah
Thank You
For more discussion, mention me...
Or email me at
The presentation is developed from various sources but mainly from Cliff Southcombe’s resources ([email protected]). !
Cliff is the founder and Director of Social Enterprise Europe ltd.