SOCIAL MEDIA FOR

GREENE COUNTY PUBLIC

HEALTH DEPARTMENT

W. Sean Holland@Holland_RU May 2014

Overview

What’s the big deal?

How do we use it

effectively?

Steps moving forward

Social Media, what’s the big deal?

67% of adult internet users use social networking

sites (Pew Research Center, 2013)

63% of people with disabilities use social media

(Wireless RERC, 2011)

#Socialnomics 2014 by Erik Qualman

How can we use this?

Hashtag (n) -

a word or

phrase

preceded by

a hash sign

(#) and used

to identify

messages on a

specific topic

Facebook

Twitter

Instagram

Pintrest

Google+

Community Engagement

Build Online Identity

Amplify Messaging to target

audience(s)

Credibility Building

Emergency Preparedness

What are people saying about us?

Do we know about it?

What are we doing to

fix it?

Negative or misinformation? Positive reviews?

Yay!

Measure of our success

Level of Engagement

Dissemination Dialogue

@H

ea

lthNYG

ov

–2

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7Fo

llow

ers

@H

ea

lthyBosto

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15

,70

0+

Follo

wers

Getting the word out

Preparedness

We can receive information from the community

Situational Awareness

Message Amplification

Next Steps

#GreeneNY

#PublicHealth

#Rabies

#518wx

Generate content from all branches

Schedule

Engage community, as needed, with

dialogue

Build presence in community

Evaluate effectiveness with analysis

tools

Questions?

Source: Infographic from BorisBenko.com