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Getting Residents to ‘Like’ You
BARRETT MARTIN Marketing & Community
LYNNE DEWILDE PIO of Suwanee, GA
Overall Social Media Growth by Age
AGENDA
• Why —• Social Media Pillars
• How — • Platforms• Implementation Process• Do’s and Don’ts
• Q&A
Social Media Pillars
Transparency •Build trust in the community
•Be part of the conversation•Inform public on policies
Customer Service Public Relations
•Get information out quickly•Answer resident concerns•Increase collaboration
•Reinforce brand•Drive traffic to your website•Attract new residents/tourists
Facebook 1.35 billion
Reaching Everyone
Facebook 1.35 billion
Reaching Everyone
Twitter 284 million
Quick Messages
Twitter 284 million
Quick Messages
Youtube 1 billion
Broadcasting
Instagram 300 million
Community Development
LinkedIn 332 million
Economic Development
LinkedIn 332 million
Economic Development
Pinterest 70 million
Inspire and Collaborate
Pinterest 70 million
Inspire and Collaborate
Snapchat 100 million
Community Development
AGENDA
• Why —• Local Government Adoption• Resident Adoption• Importance for
Municipalities • How —
• Platforms• Implementation Process• Do’s and Don’ts
• Q&A
FEAR MEASUREMENTRULESVOICEAUDIENCE
What are you trying to communicate?
What are your end goals?
Implementation Process
CHALLENGE SOLUTION
Lacking control over the conversation
Being part of the conversation is a big deal and often times the conversation will not runaway
What is creating a reluctancy to fully engaging with residents?
Receiving negative comments Negative comments happen. Set up protocol to either address them or ignore them
Fear
Who are you trying to engage?
CHALLENGE SOLUTION
Talking to yourself Ask questions, posts contests, create hashtags around events, post pictures of residents
Attracting target audience Leverage current platforms and utilize your power users
Audience
What would resonates with your audience and represents your
municipality? CHALLENGE SOLUTION
Inconsistent voice Create high-level definition of voice.
Lack of content Recycle resident content
Voice
CHALLENGE SOLUTION
Establishing ownership Identify one person as your champion
Defining a schedule Always remain active
Rules
How can you make the best use of the platforms?
CHALLENGE SOLUTION
Determining success Set goals based off of overall reach, re-shares, unique and return visitors
Lacking budget Make use of Facebook/LinkedIn/Twitter/Youtube free analytics. Free versions of Buffer and HootSuite
Measuring
When do you know you have reached your goals?
AGENDA
• Why —• Social Media Pillars
• How — • Platforms• Implementation Process• Do’s and Don’ts
• Q&A
• Do’s • post visuals as often as possible• add hashtags• monitor keywords • Have someone to bounce ideas off of
• Don’t
• Engage in debate online• Not every comment requires a response• Recreate the information wheel
Do’s & Dont’s
Questions?
