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CMP/CPM Social Media in the CF LCdr Remi Tremblay For the Virtual Social Networking for Military Interoperability Project – DRDC Atlantic

Social Media Usage within the Canadian Forces 2010

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Page 1: Social Media Usage within the Canadian Forces 2010

CMP/CPM

Social Media in the CF

LCdr Remi Tremblay

For the Virtual Social Networking for Military Interoperability Project – DRDC Atlantic

Page 2: Social Media Usage within the Canadian Forces 2010

CMP/CPM

Outline

• Communities of Practice

• Web 2.0 Internal Trials

• Web 2.0 Government Initiatives

• Web 2.0 Information and Collaboration Strategy

• Platforms on the Horizon

• Where next ?

Page 3: Social Media Usage within the Canadian Forces 2010

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Communities of Practice

• DCops• http://www.forums.forces.gc.ca/default.asp• 1719 Registered users have made 2847 posts in 227

forums. There are currently 1155 topics.

• DNDLearn• 26 communities of practice• 3-4 “active”

• Unofficial Sites – Army.ca Forums• http://forums.army.ca/forums/index.php?PHPSESSID=4au9npgvo90igohnjif6m6pa60&

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90-9-1 Principle

• 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute.

• 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch.

• 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.

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Page 6: Social Media Usage within the Canadian Forces 2010

CMP/CPM

Web 2.0 Internal Trials

• PM Wiki – Air Force Officer Development / CELE Air Operations Command, Control and Information Systems Course http://c2is.winnipeg.mil.ca/afodwiki/index.php?n=Main.LeadershipTheme

• Media Wiki – http://wiki.cdainno1.rmc.ca/strategy/index.php/Project_Management_Process_%28PMP%29

• Learning Projects Registry - http://learningprojects.mil.ca/home.php

• DNDLearn Blogs – 16 people with over 10 entries and 109 with one entry or more.

Page 7: Social Media Usage within the Canadian Forces 2010

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Web 2.0 Government Initiatives

• GCpedia• By default, GCPEDIA is open to any member of the Government

of Canada federal public service where all may read the content anonymously.

• It uses IP address restrictions and is accessible only within the federal GC intranet. This is potentially 250,000 people from over 150 departments and agencies.

• April 2010: 43,632 total pages (including talk pages, stubs, redirects and such)

• 14,539 registered users • GC Connex –May 2010

• ELGG based platform • 289 Groups• 3288 Site Members

Page 8: Social Media Usage within the Canadian Forces 2010

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Information Management & Collaboration Strategy

IMC Strategic Objectives are focused on helping people to manage and share information, creating agility and adaptability in rapidly changing and complex environments, through a common IMC platform and business processes, and progressive policies and governance.

People • Create and sustain an IM culture where every person within DND/CF is a

smart and responsible information user who understands, practices, and is rewarded for the application of sound information management principles and policy.

Platform • Create an enterprise IMC platform and architecture that fully supports

operational and business users. Through a managed suite of standardized processes, data and applications that are common on all networks.

Policy and Governance • Create and fully implement a set of progressive policy instruments supporting

information managements outcomes, defined accountabilities, and enterprise information management governance.

Page 9: Social Media Usage within the Canadian Forces 2010

CMP/CPM

Big 3 – Facebook, LinkedIn, Twitter

• Training Development Community• No exact numbers but ….

~ 40% on Facebook

~ 10% on LinkedIn

~ 3% on Twitter

Page 10: Social Media Usage within the Canadian Forces 2010

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Platforms on the Horizon

• Sharepoint with MOSS 2007 (2010)

• SABA Social (2012?)

Page 11: Social Media Usage within the Canadian Forces 2010

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DND / CDA

Page 12: Social Media Usage within the Canadian Forces 2010

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Where else do we need to focus ?

Page 13: Social Media Usage within the Canadian Forces 2010

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Where next ?

• Academic Net ?

• Mobile Access and Updates ?

• Contextually Aware ?

• Integrated with PLE ?

Page 14: Social Media Usage within the Canadian Forces 2010

CMP/CPM