Plan of Presentation

Introduction

History

Objectives

Criticism

Conclusion

Bibliography

Introduction:

Swachh Bharat Abhiyan (Hindi:स्वच्छ भारत अभभयान, English: Clean India Mission) is

a national campaign by the Government of india,covering 4041 statutory towns, to clean

the streets, roads and infrastructure of the country.

This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where

Prime Minister Narendra Modi himself cleaned the road. It is India's biggest ever

cleanliness drive and 3 million government employees and school and college students of

India participated in this event. The mission was started by Prime Minister Modi, who

nominated nine famous personalities for the campaign, and they took up the challenge and

nominated nine more people and so on (like the branching of a tree). It has been carried

forward since then with people from all walks of life joining it.

The components of the programme are:

Construction of individual sanitary latrines for households below the poverty line

with subsidy (80%) where demand exists.

Conversion of dry latrines into low-cost sanitary latrines.

Total sanitation of villages through the construction of drains, soakage pits, solid and

liquid waste disposal.

Intensive campaign for awareness generation and health education to create a felt

need for personal, household and environmental sanitation facilities

History

With effect from 1 April 1999, the Government of India restructured the

Comprehensive Rural Sanitation Programme and launched the Total Sanitation

Campaign (TSC).

Cont.….

Cont.….

To give a fillip to the Total Sanitation Campaign, effective June 2003 the government

launched an incentive scheme in the form of an award for total sanitation coverage,

maintenance of a clean environment and open defecation-free panchayat villages, blocks

and districts called Nirmal Gram Puraskar.

Effective 1 April 2012, the TSC was renamed to Nirmal Bharat Abhiyan.

On 2 October 2014 the campaign was relaunched as Swachh Bharat Abhiyan.

Objectives

• Elimination of open defecation

• Conversion of insanitary toilets to pour flush

toilets

• Eradication of manual scavenging

• 100% collection and scientific processing/disposal/reuse/recycling of

municipal solid waste

Cont…..

Cont.….

• A behavioural change in people regarding healthy sanitation practices

• Generation of awareness among citizens about sanitation and its linkages

with public health

• Supporting urban local bodies in designing, executing and operating

waste disposal systems

• Facilitating private-sector participation in capital expenditure and

operation and maintenance costs for sanitary facilities

Criticism

Criticisms of the campaign include:

Some regard the motives of Prime Minister

Modi as purely political. The prime

minister nominated people who were

supposed to do some cleaning-up. They

would then nominate others, and so slowly

the whole of India would be involved.

Thus, anyone seeing a participant in the

scheme, especially a celebrity, would

inevitably link their actions to Modi,

building up his reputation.

Swachh Bharat Abhiyan is not a new

programme. Launched in 1986 as the Central

Rural Sanitation Programme, the scheme later

became the Total Sanitation Campaign (1999)

and Nirmal Bharat Abhiyan(2012). Some regard

it as merely a renaming.

Conclusion:

Prime Minister Narendra Modi launched his nationwide cleanlinesscampaign, the 'Swachh Bharat Mission' or 'Clean India Campaign' from the onGnadhi jayanti. Addressing the nation at the launch, Modi asked India's 1.25billion people to join the 'Swachh Bharat Mission' and promote it toeveryone.

Modi said, "Today is the birth anniversary of Mahatma Gandhiji and LalBahadur Shastriji. We have gained freedom under leadership of Gandhiji, buthis dream of clean India is still unfulfilled.“So, we should make success the dream of Gandhiji.

Books- Kurukshetra, A journal on rural development, Vol.62 This Fissured Land: An Ecological History of India, Environmental history: use of

natural resources in india, Madhav Gadgali and Ramachandra Guha

Websites-www.cleanindia.orgwww.Indianexpress.comwww.springer.comwww.telegraph.comwww.economist.com