1. 1. Synergy & Convergence Synergy In general, synergy is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. Convergence Convergence involves the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the "three Cs"-computing, communications, and content..
2. 2. Lucy The film can be watched for 9.99 on amazon prime, this is therefor cross promoting the film and amazon. Some merchandise was available like t- shirts and watches for around 10 and 20. There was even a soundtrack available.
3. 3. The Anomaly Even on some of the film posters they have social media elements such as the hash tag symbol here. This would result in them trying to promote the film by getting it trending on twitter. The film could be brought on blue ray, and also DVD. The film can be watched for 3.49 on amazon prime, this is therefor cross promoting the film and amazon even though the price is slightly less than Lucy.
4. 4. he Hunger Games - Mockingja Popular merchandise websites were selling there products and still are due to the huge response to the film. The actually title of the film gives an immediate merchandise opportunity with the mocking jay logo. There is an official soundtrack, including one of the songs that actually made it to number one, sung by the main protagonist herself. Jenifer Lawrence sung Hanging Tree. They also used hashtags and generated buzz through sites such as twitter by having these on there trailers.