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• Used by 28% of internet users
– 14-17 year olds 56%– 18-34 year olds 37%– 35-54 year olds 16%
InstagramInstagram
NuVoodoo July 2014emarketer.com
InstagramInstagram
Some “quirks”:
– You can like and comment but not easily share/retweet
– Active links only in profile
– Designed for mobile, not desktop
Instagram ContestsInstagram Contests
• You have no control over what’s hashtagged
• Can be hard to require that photos be taken on specific dates
• Tricky to communicate end of contest / who won
Instagram ToolsInstagram Tools
I use:
– iPad App
– Padgram App (upload other photos)
– Photo Repost App
– Pixta for desktop