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The Art and Science of Volunteer Development
6/30/16 1pm Eastern
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Before we get started »
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Our guest presenter »Jeff Jowdy | @jeffjowdy • Founder of Lighthouse Counsel • Senior vice president of development for the YMCA of Middle Tennessee
• Managing director at Jerold Panas, Linzy & Partners
• Executive Director for the March of Dimes
• Past president of the Association of Fundraising Professionals Nashville Chapter
• Graduate of Leadership Nashville and Leadership Middle Tennessee
The Art and Science of
Volunteer Development
June 30, 2016
"Build your reputation by helping other people build theirs.”
– Anthony J. D'Angelo
The art:
• Rooted in relationships, founded in friendships
• No cookie-cutter approaches
• Remember people are people
The science:
• Know culture and capacity of organization
• Know interests, abilities, motivations of volunteers
• Establish systems for success
Balancing the art and
science of volunteerism
What it takes to succeed
1. What are the “wins” of volunteering for your
volunteers?
2. How does your nonprofit benefit from a volunteer
program?
3. What makes a positive volunteer experience?
Volunteerism in America
One of the world’s highest rates of volunteering
• 44% of adults over 21 volunteered with a formal
organization in 2000
• 63% of these volunteered on a monthly basis at
minimum
• Average of over 24 hours/month
• Formal volunteer workforce: 9 million, $239 billion
*Giving and Volunteering in the United States
Independent Sector 2001
Volunteerism in America
Gave &Volunteered:
42%
Gave Only:46%
VolunteeredOnly: 2%
Neither: 10%
Households
Volunteerism Total Households
*Giving and Volunteering in the United States
Independent Sector 2001
Households which both gave and
volunteered, gave twice the average
contributions of non-volunteers.
Volunteerism in America
83% of Americans donated to charity in the last year
65% volunteered
46% gave time to a religious organization
49% donated time to a nonreligious organization
30% donated time to both types
*Gallup 2013
And yet…
52% say volunteerism is not as prevalent as in past
generations
47% feel volunteers are more motivated by self-
benefit than what they can do for others
66% say “true philanthropy” includes giving time
and money
*Volunteerism and Charitable Giving in 2009
Fidelity® Charitable Gift Fund
Why volunteer?
“People who volunteer tend to have a higher self-
esteem, psychological well-being and happiness.”Mark Snyder
Head of the Center for the Study of the Individual and
Society at the University of Minnesota
Why volunteer?
Support causes you care about
It is the right thing to do
Fill a need in the community
Set an example
Stay active
Feel useful and needed
Network professionally
Volunteerism and Charitable Giving in 2009
Fidelity® Charitable Gift Fund
Why volunteer?
Expands horizons
Meet new people
Improves student academic success
Advances career opportunities
Learn new skills
Builds sense of community
Makes you feel like you have more time
Leads to better health
Promotes personal growth and self-esteem
Keeps you busy
Humanitarian values – serving and helping others
What factors do volunteers consider?
Mission and work of organization
Reputation of the organization
Being able to use skill sets
Type of volunteer work and hours required
Convenient location
Recommended by family, friends, coworkers
*Volunteerism and Charitable Giving in 2009
Fidelity® Charitable Gift Fund
Benefits to your nonprofit
Saves resources
Adds expertise
Builds community
Identifies, grooms, and tests future leaders
Strengthens organization’s awareness
Strengthens organization’s image
Types of volunteers
One-time
Ongoing
• Service activities
• Projects
• Committees
• Affiliate groups
• Auxiliary
• Parents
Advisory groups
Boards
Providing the experience
Develop a volunteer program:
• Screening
– Background
– Skills
– Personality
• Orientation
• Education
Providing the experience
Assess and prioritize needs
Articulate benefits to volunteers
Identify volunteer skills/proficiencies needed
Develop volunteer job descriptions
Develop action plans for maximizing volunteer efforts
Engage your organization
Providing the experience
Determine support for volunteers
Develop recruitment strategies
Determine any volunteer benefits
Acquire feedback: focus groups, interviews, surveys
Recognize and thank volunteers!
Providing the experience
Build strong relationships with volunteers:
• Information exchange – learning about each
other
• Communication
• Interaction – spending time together
• Giving – giving to the individual
• Receiving – being a grateful recipient
Providing the experience
Showing appreciation:
• Send birthday and holiday cards
• Celebrate national volunteer week
• Connect through personal notes and calls
• Recognize, thank, and offer benefits
• Communicate regularly with volunteers
• Share “insider” information about organization
• Invite them to make a financial gift!
Summarizing success
Win-win for the volunteer and the organization
“Involvement breeds investment”
Knowing the art and science = balancing the people
and the process
Thank you!
Jeff Jowdy, President of Lighthouse Counsel
Follow us:
• LighthouseCounsel.com for blog and podcast
• NonProfitPRO.com for Bedrocks and Beacons
Find us on:
@jeffjowdy
Questions?
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