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The Future of Marketing for Aged Care
Welcome
Laila Hage-AliSenior Manager, Marketing Consulting
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Laila Hage-AliSenior Manager, Marketing Consulting
/marketingsuccessau
Search for Marketing Success
About Us
Laila Hage-AliSenior Manager, Marketing Consulting
• Phillip Parisis – The Future of Digital• Mark Carter – Superior Sales Skills• Panel Discussions• Networking
Session Overview
The Future of DigitalIn Aged CarePhillip Parisis, Digital Strategist
About me15 years’ experience in strategising, creating, developing web solutions, lead funnels and optimising conversions for ASX200listed companies, large and small online retailers and smallbusinesses.
Lectured on web design principles and digital marketing strategy, as well as workplace experience from both client side and agency perspective.
phillipparisis
TOPICS COVERED TODAY
1. Why Aged Care Needs Digital2. What the Future Holds3. Case Studies4. Inbound Strategies5. Automation
TRUTHThis is the top of Google today
Why Aged Care Needs Digital
Are you there?This is the top of Google today
What about Facebook?
What about Instagram?
Social Media For Aged Care
What can social media do for you?
Don’t Just Promote - Engage
Brand Recognition & Engagement
Receive Quantitative and Qualitative dataLearn About Your Audience
Increased Traffic and SEO
• What resources do you have?
• Tools to help• Can you outsource?• Choose and set your
service level to your customers
Who Will Manage Social
How much content will your resources allow you to create?
How Often Will You Participate?
Which Networks Will I Use?
Facebook• For all different audiences• Video, Pictures, Links• Create a company page• See what content is
most liked• Learn about your audience• Participate in Groups• Advertise
• Niche groups• Share links, photos and
short messages• Check your competition• Follow trends• See what your audience
is talking about
• For people who like visual communication
• Post photos• Engage with others• Recruit influencers
• For demonstrating and engagement• Education• Storytelling
YouTube
And Many More…
The future is closer than you think
Live broadcasting
CASE STUDIES
Inbound Strategies
Easily create social media graphics using CANVA.com
Strategy 1
CANVA.com
Social Media AutomationStrategy 2
Social Media Automation
Social Media Schedule
Social Media Suggestions
Strategy 3Curate other people’s content
Fix the leaking bucket on your website.
Strategy 4
Forms leakthe most
What can you do about it?
Live chat
Form Recovery Software
Inflowliveapp.com
Q&A
The Scope Access - Story
The Scope Access “One of the biggest challenges we faced, especially with the changing market place, is how to transform our business operation so that it operates in a more commercial manner. We chose to work with Australian Business Consulting & Solutions (ABCS) as we were impressed with their knowledge of the industry, their marketing expertise and their practical approach. The team assisted us in all areas of marketing. They worked with us to create a marketing strategy that was suitable for our business and our target audience; they invigorated our brand and redesigned our logo and have developed a website that is engaging and user friendly. Most importantly, ABCS took the time to understand our individual requirements and worked tirelessly to ensure that we were happy and getting what we needed at each stage of the project.”
Take Action Now
Book a One-on-One consultation with one of our experts today.
THANK YOUContact Details:Phillip Parisis 0403 055 [email protected]
www.marketingsuccess.com.au www.australianbusiness.com.au
