Digital Inclusion: What works?

Anna Geraghty12 June 2014

• Can’t do all of the four basic skills:– Communicate– Find Things– Share– Keep Safe

• 61% of this 11m have never been online• 39% are infrequent or narrow internet users

11m don’t have basic digital skills (BBC/Ipsos Mori, Sept. 2013)

BenefitsFor the country:•£63bn benefit by increasing our digital leadership by 2020 (Go ON UK and Booz & Co)•36% of people visit their GP less often after visiting NHS Choices For the individual:•72% of employers won’t even interview someone without basic online skills•Children do worse at GCSE without internet at home•Getting online makes people happier than a pay rise

Why should you care about digital inclusion?

• Social Justice– Equality, improving lives– Educational attainment for children, employment,

lower household bills, reduced social isolation• Financial Security

– Make cost savings and focus spend on priorities– Universal Credit

Who doesn’t have basic online skills?

● People without digital skills are more likely to be:○ older○ have a disability○ have a low income and/or low qualifications

● Likely to be heavy users of public services● Likely to experience health inequalities

Three main barriers why people aren’t online

Freshminds 2007 and 2009

Access

● 20% of people say cost is why they’re not online at home

● Less than 1% say poor broadband access is why they’re not online at home

● Access at home leads to more regular, sustained internet usage.

Motivation

● 82% of people who don’t have the internet at home say it’s because they have no interest

● Finding the hook that motivates individuals is one of the most successful ways of getting people online

● Nobody gets online to use government services - except to find a job

Skills

● 20% of people say a lack of online skills is why they have no broadband at home

● 88% of people feel more confident after they get help to learn how to use the internet

Goal is to create independent and confident internet users

Not about broadband infrastructureNot about one-off usage

1.2m+ people with new basic digital skills*

UK online centres: April 2010 – January 2014

Scale

How? Simple approach

Increase how people access the internet, at home or at ‘access points’Inspire people to

see that ‘spark’ and see that the internet is useful and necessary.

Train people to use the internet and build their confidence so they want to keep using it

Help in a local familiar place

No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, etc

5,000 hyper-local UK online centres and access pointsCentre search and free phone number search

www.ukonlinecentres.com/centresearch or 0800 77 1234

Optimised for mobile learning

www.learnmyway.com

Expert, accessible online tools

Marketing campaigns

● Get Online Week - 13 - 19 October 2014● Aim to reach c. 40,000 people● Over 1,500 local events

What should you do now?

● Work with local provision - local UK online centres, libraries etc.

● Take advantage of existing resources, eg. Learn My Way

● Embed learning where people are● Think about the individual

Thank You

anna@tinderfoundation.org@_annaiswww.ukonlinecentres.comwww.learnmyway.comwww.communityhowto.comhttp://digitalhousinghub.ning.com/