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Empowering government to create better lives for more people.
Pam Jones, Client Success ConsultantFebruary 1, 2017
TIPS FOR REACHING YOUR TARGET AUDIENCE
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AGENDA
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INTRODUCTIONS
TARGET AUDIENCE
TO SORT OR NOT TO SORT
SEGMENT SUBSCRIBERS BASED ON INTERESTS
INTEGRATE YOUR OUTREACH CHANNELS
MEASURE, ANALYZE, REPEAT
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DO YOU HAVE A TARGET AUDIENCE?
For most of you, EVERYONE is not a “target” audience.
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SORTING YOUR SUBSCRIBERS
Decide what criteria you will use to group your subscribers into smaller groups based on their interests.
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LET SUBSCRIBER ENGAGEMENT DRIVE SEGMENTATION
People are busy.
It takes skill to capture & keep their attention.
Once you have it, use what you learn to give them what they want.
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INTEGRATE YOUR OUTREACH CHANNELS
Social media is great for spreading bite-sized buzz, but after the retweet or the “like”, what’s next?
Turn that short-term engagement into a long-term relationship.
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MEASURE, ANALYZE, REPEAT.
You can’t keep improving if you can’t measure the impact of what you’re doing.
