Toyota TogetherGreen: Changing the face of conservation in America

Toyota TogetherGreen participants reflect America’s demographics

Diversity can be defined in many ways

Engagement strategy Overall success

Conservation Target

Social Success

Engaged Underrep- resented Audiences

Engagement of new audiences ++ ++ ++ ++

Using cultural metaphors or language ++ + ++ ++

Focusing on local issues ++ + +

Toyota TogetherGreen evaluation shows that engaging new audiencesis positively correlated with conservation success

+ Significant positive relationship (p<.05)

++ Stronger significant positive relationship (p<.01)

Toyota TogetherGreen: Conservation for our future