Victoria Cross Paving Stones

Launch of the winning design ’

45 tweets 148 retweets9.7m impressions

Victoria Cross Paving Stones – four stage campaign

In August 2013, Eric Pickles announced a campaign to honour Victoria Cross recipients from WW1, with commemorative paving stones laid in their birth place to: honour their bravery; provide a lasting legacy of local heroes within communities; enable residents to gain a greater understanding of how their area fitted into the First World War story.

1. August 2013 – launch of Competition to design a stone2. October 2014 - Expert panel of judges announced 3. November 2014 - Winning design announced 4. August 2013 – launch of 1st paving stones

@ LivesOfWW1 Aug 22, 2:31pmThe first #WW1 #vcpavingstones are being laid tomorrow. Find out more about their life stories on the our blog ow.ly/ABxJb 17 RT’s

@ BritEmbDublin Aug 23, 5.28pm Lt.Maurice Dease was the first VC winner #WW1 for his courageous role at the battle of Mons #vcpavingstones 17 RT’s

@1/2 Commemorative paving stones will be laid in the birth place of Victoria Cross recipients to honour their bravery in #WW1 #Vcpavingstones 28 RT’s 86,500 followers

First Victoria Cross paving stone in #London bit.ly/1qBcUP2 honours Brent Hero #WW1centenary #VC pic.twitter.com/VvKoRUPiFM 100 RT’s 88, 000 followers.

Encouraging partners to post their own tweets Tweets around #Vcpavingstones 23 August

Victoria Cross Paving Stones

BBC regions now linking to Department

website

Regional news orgs to link to our dedicated page

• Regional: 200 + pieces of positive regional coverage

• National: 12 pieces of positive national & and International coverage, including The Sun, Times, Telegraph, Express, Mirror, Irish Times, Herald

• Broadcast: BBC National, BBC Bfast, BBC South, BBC South East, BBC London, ITV London, Meridian, STV , Armed Forces Radio

The First ceremonies…440 to go until 2018