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Walsall Council’s social media journeyDan Slee Walsall Council
Really Useful Day December 2012
http://flic.kr/p/aDenpC
In 1982...
Greetings from Brisbane
In 2012...
Our first social media strategy...
One ring to rule them all
http://flic.kr/p/5yhUEp
“Organisations don’t tweet. People do.”
- Euan Semple
A human face...
A human face...
A human face...
Morgan Bowers, countryside ranger
Morgan Bowers, countryside ranger
Oedemera nobilisThis little guy is imaginatively named the Thick Legged Flower Beetle... wonder why? Found on the Beacon Way on Chapel Lane near Merrions Wood, Walsall.
#Walsall24
#Walsall24
70 profiles in 11 platforms
Put emergency planning into your social media strategy...
6.2m unique UK usersMarch 2012 Source: UKOM / Neilson
6.2m unique UK usersMarch 2012 Source: UKOM / Neilson
@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is.
Very not on fire.”
6.2m unique UK usersMarch 2012 Source: UKOM / Neilson
March 2012 Source: UKOM / Neilson
Be social in a crisis1. Create or spot an
authoritative voice on Twitter.
http://flic.kr/p/6YVLJr
2. Share it.
http://flic.kr/p/6YVLMp
11 golden rules for social media in an organisation...
441
http://flic.kr/p/6ZxFLc
Be a helpful gatekeeperBe a helpful gatekeeper
442Use the language of the platformUse the language of the platform
http://flic.kr/p/2utcz
443 Gently remind people there’s
a code of conduct
Gently remind people there’s
a code of conduct
http://flic.kr/p/9t5K9q
444
Be humanBe human
http://flic.kr/p/nf4q1
445 Be transparentBe transparent
http://flic.kr/p/2UvgKQ
446 Be politeBe polite
http://flic.kr/p/3JRr6h
447 Be connectedBe connected
http://flic.kr/p/8ay13B
448 It’s about conversationIt’s about conversation
449 Don’t let comms hog the sweetie jar
Don’t let comms hog the sweetie jar
4410 It’s okay to be a digital native
It’s okay to be a digital native
4411ExperimentExperiment
http://flic.kr/p/5j78nv
In conclusion...
Thank you.
Dan SleeEmail: [email protected]: www.danslee.wordpress.comTwitter: @danslee
Any questions?