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The Essential Guide to LinkedIn
What we will cover in this session
1. What is LinkedIn?2. Building your “Professional Brand”3. Explore Job Paths4. Tips for Getting Hired5. Extra Credit: Maximizing LinkedIn
Getting a job can be hard
Before we tell you how it works, this is who LinkedIn is
LinkedIn’s vision: create economic opportunity for every member of the global workforce
A set of circumstances that makes it possible to do something
A chance for employment or promotion
op·por·tu·ni·tynoun
Why can LinkedIn jumpstart your career?
6M+Jobs & internshipsEmployers
10M+Students
28M+Professionals &
alumni
460M+
LinkedIn is a social media platform for your professional self
People define who they are (in the working world), including:• Work history• Clubs, groups, or relevant activities• Education and qualifications• Skills
Organizations (companies, nonprofits, etc.) use LinkedIn to: • Hire people to work for them• Market and define their business and services
People connect to stay in touch & find opportunities:• Jobs• New business / Sales• Volunteer positions….and more!
The LinkedIn difference: a professional mindset
Other social networks are for your personal life
LinkedIn is for yourprofessional life
Donuts on other social media
I like donuts
Watch me eat a donut
Here’s a cool
photo of my donut
Here’s a donut recipe
I’m listening
to “Donuts”
Anyone want a donut?
Donuts on LinkedIn
Here are 3 recommendations from former donut
colleagues.
My top skills are donut production and sales.
I have three years
experience making donuts.
I’m looking for a job at
a donut company.
I hope to operate a
donut franchise one day.
1 2 3 4 5
Meet Marwan
Meet Marwan
• 26 year old from Syria • Script writer at Sweden’s national theater, Dramaten
• English translator • Worked at a bakery in Turkey• Student at Tishreen University
Now
Before
Meet Marwan
13
How did LinkedIn help Marwan find new opportunities?
He created his digital professional identity online through LinkedInwith customized support from Welcome Talent
He connected to professionals who helped him navigate the job market in Sweden and he researched other people’s career paths
The Result?
Step 1
Step 2
Meet Marwan
• Marwan got an internship at Newsner, Sweden’s largest new media site, as an editor
• This internship led him to an opportunity to explore his passions as a scriptwriter at Sweden’s most prestigous theater
• Marwan has connections that will help him throughout the rest of his professional life
Result
You can do it all on LinkedIn
Explore jobsBuild your brand Get hired
You already have what you need
LinkedIn can help you to develop and showcase them, which can lead to future internship & job opportunities!
Career
Education
WorkGoals
Interests
Values Skills
Build your professional brandGet noticed by hiring managers and recruiters
Company recruiters use LinkedIn
So should you
Source: Jobvite Recruiter Nation Survey, 2015
9 10 out of
So you can rock your profile
of hiring managers look at profiles to learn about candidate
75%
Source: LinkedIn Job Search Guide, 2016
85%
of employers say that positive online reputation influences their hiring decisions
Registering on LinkedIn
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Add your country and zip code
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Add your most recent job experience
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Choose your adventure: Find a job!
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Import your email contacts to find people you know
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Understand how LinkedIn recruiters find you
Recruiters search on experiences, skills, schools, training programs, and more
6 Key Profile Sections
Photo
Education and Training
Experience
Volunteer experience
Skills
Summary
1
2
3
4
5
6
1 Photo: where you make your first impression
21X Profiles with photos get 21X more views on average
The shot should be:✓ You alone ✓ From shoulders up, smiling✓ With a neutral background
No fancy photographer needed
2 Education and Training: the foundation of your career
10X Members who list a school or training program get 10X more views on average
✓ Add your school or training program
✓ Add your field of study, major and/or degree
✓ Include clubs you lead and honors you’ve earned
3 Experience: show what you’ve achieved
36X Profiles with two or more positions are up to 36X more likely to be found by recruiters
List internships, summer jobs, and part-time jobs
Bonus: describe what you accomplished
41%
4 Volunteer Experience: it counts so include it
of hiring managers consider volunteer experience equally as valuable as paid work experience
5Skills and recommendations: raise your ranking in recruiter searches
5+ If you list 5 or more skills, you’ll get up to 17X more profile views
✓ Great at customer service? ✓ Know JAVA programming?✓ Have foreign language skills?
Add top skills you’ve learned
5 Recommendations: Add credibility and flavor to your profile
Tips for getting strong recommendations:
Ask former professors, colleagues, clients
Remind them of your past projects and accomplishments
Recommendations should showcase a diverse set of skills & strengths
6 Summary: your unique story in your own voice
Be sure to highlight:✓ What you’re interested in✓ What you’re good at✓ Your career goal(s) & future aspirations
Keep it short - No more than two paragraphs!
Let’s give it a try
❑ Set up a profile from the beginning❑ Upload a photo❑ Add your education or training
program❑ Add your relevant work experience❑ Add volunteer experience❑ Add at least 5-10 skills❑ Add your summary
Explore careersDiscover jobs and companies that best fit you
Your to-do list is overwhelming
✓ Support your family✓ Search for jobs ✓ Learn a new language ✓ Sleep✓ Choose a career ✓ Research companies✓ Contact people who can help
Knowing where to start is half the battle
You can do it all on LinkedIn
Find fellow alumni
Connect with people you know
Use messaging to reach out
Connect with people you know
1
Start with friends, family, classmates, mentors, teachers, and of course, anybody you’ve ever worked with!
Click on the “My Network” tab to start exploring. Don’t forget to personalize connection invitations so people remember who you are
Personalized Connection Invitations
1
Always personalize your invitation when connecting with another LinkedIn member. This makes it clear to the other person why you are reaching out – and they are more likely to accept your invitation.
If you met them before – remind them when and where!
Tip: Import your email contacts to find more people to connect with
1
To navigate there:➢ My Network➢ “Grow your network”
Note: it auto-selects all contacts
Search for people on LinkedIn
Start with the main Search bar at the top – type in a name.If you spot them go to their profile.
If you don’t see them straightaway, hit Enter…
1
Discover people on LinkedInYou can also explore people on LinkedIn versus searching for someone specific.
To navigate there:➢ Hit the search icon
in the search bar➢ Explore people by
locations, companies, industries, and more!
1
Find fellow alumni
2
• Search by what they studied, where they work, graduation year
• Make sure to include a personal note with your connection request
To navigate there:
• Find school in the search bar
• Click “see alumni”
• Select different criteria and explore profiles
• Message alumni you want to learn more from
Even training programs can use this tool!
2
Use messaging to reach out to your network
3
Chat-style interface for quick conversations.
Research what your connections have been up to (where they work, what they’ve been posting, if there are jobs at their company) – and use messages to connect.
Why?✓ They work in the jobs or companies
that interest you most✓ They can connect you with someone
else who does
What to say?✓ Who you are✓ How you came across their profile✓ How they can help you
Tap your connections and alumni for help
Let’s give it a try
❑ Import your email contacts and send personalized invitations
❑ Search and discover people on LinkedIn
❑ Find and add fellow alumni❑ Search for other people you might
know❑ Send a practice message to a
connection
Get hiredGrow your network and research jobs and companies
You can do it all on LinkedIn
Career Exploration Job Search AppJob Search Recommendations & Alerts
Networking is still the best way to find a job
of jobs get filled through networking85%
Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report
#1 The top way companies recruit is through employees referring people they know
Learn what’s out there by browsing job descriptions A treasure trove of information
The work you’ll be doing
Company culture & what it’s
like to work there
Who you know: A foot in the door
1
1 Search for companies you are interested in…
Search thousands of local job postings (6M+ total)
2
• Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date posted
• Save a search result to get email alerts for new job postings
• Hint: if your profile is complete, you’ll get more relevant job listings
To navigate there:
• Click the “jobs” tab in the top navigation bar
• Start searching for roles, companies, or just start searching by city
OR
OR
2
54
Initial search for “IT Technician”
Choose the appropriate level of experience for you
Use the filters to target
specific locations,
roles, companies,
etc.
Target your search
Connections you may have at these
companies
2 Apply for jobs easily online
Recommended jobs tailored for you
3
Recipe for relevant jobs:1. Set your job preferences2. Ensure your profile is up-to-date3. To navigate there:
➢ Click the “jobs” tab in the top navigation bar
➢ Click “update preferences”
➢ Select industries, company size preference, and more; hit “Save.”
➢ See all jobs recommended for you!
Set up job alerts to stay in the knowBe the first to hear about new jobs that match what you want
Get emails, desktop and/or mobile
notifications at your desired frequency
Get the LinkedIn Job Search App
4
Those who apply to jobs on the 1st day they’re posted are 10% more likely to land the job.
Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria
Let’s give it a try
❑ Research companies you’re interested in❑ Search and apply for jobs❑ Set up job alerts❑ Download the LinkedIn Job Search App
7
Additional sections to add:Show your work
✓ Freelance projects✓ Writing samples✓ Your design portfolio✓ Things you’ve built
Help employers see the quality of your work
Extra Credit
Follow CompaniesBe in the know on
employers you want to work for
Follow “Influencers” Learn from leaders you
admire and the big guns in industries you’re interested in
Follow IndustriesBecome an expert by
staying on top of trends and news
LinkedIn Home Feed
More importantly – add connections! See what they’re saying, and learn everything you need to be successful
You can also search for articles on any topic you like!
Publish your thoughts and become knownTurn your knowledge into opportunity
More on Pulse: Follow people, companies, nonprofits, and channels to see their updates…right now!
Sample People:• Barack Obama• Oprah Winfrey• David Miliband
Sample Organizations:• Your school• Your dream company to work
for!• Organizations where you’ve
worked• The nonprofit you’re a part of
Sample Channels• Technology• Healthcare• Engineering• Social Impact
Manage your Public profile
Update your privacy settings
Create your profile in another language
Try a Job Seeker Premium subscription
Help Center
Questions? Check out LinkedIn’s Help Center
Your dream job is closer than you think
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