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YOUTH INNOVATION LAB DESIGN WORKSHOP by Angeles Cortesi - Innovation Advisor Unicef UK
MARHABA!
THE CHALLENGE
WHAT IF ENTREPRENEURSHIP, DESIGN AND TECHNOLOGY TRAINING HELPS VULNERABLE YOUTH IMPROVE THE CHANCES TO SUCCEED IN THEIR LIFE?
15.000 YOUTH AGE 14-24
SIRIAN + LEBANESE + PALESTINEAN + OTHER LAST MILE
NATIONAL SCALE DELIVERED BY MULTIPLE PARTNERS
DESIGN YOUTH INNOVATION PROGRAM
FROM BASIC ENTREPRENEURIAL SKILLS TO ACCESS TO ACCELERATORS & FUNDING
WHY ME?
MINDSETS PROFESSIONAL EXPERIENCES
NATIONALITIES EDUCATIONAL BACKGROUNDS
LANGUAGES SKILLSETS CULTURES
IN THIS ROOM THERE IS A BLEND OF
Youth Organizations
Unicef
StartupEcosystem
Academia
InternationalExperts
Youth Organizations
Unicef
StartupEcosystem
Academia
InternationalExperts
TOGETHER FOR CHILDREN
SOUND LOVELY… BUT HOW DO WE GET SOMEWHERE WITHOUT KILLING EACH OTHER?
1. FOLLOWING SOME STEPS
2. USING SOME EASY TOOLS
3. WITH A LITTLE HELP FROM FACILITATOR FRIENDS
FRAME DESIGN PLAN PITCH
AFFINITY DIAGRAM 5 WHY’S
PERSONASYOUTH JOURNEY CRITICAL TASK LIST
LOW-FI PROTOTYPING
IDENTIFY DESIGN CONTRAINTS
IMPACT INTERVENTIONS FOR EACH STEP
PARTNERSHIPSRESOURCES FEEDBACK
SHARE WITH EVERYONE
#Don’t Take NO as an Answer Innovating is the art of creating possibilities (not obstacles).
#Ask Questions It’s very boring if I am the only one talking ;-)
#We Mindful of Jargon Assume not everyone on your team it’s aware of typical terms from your sector
#Have Fun Playful spirit is the best food for ideas and collaboration
First…
SOME FRIENDLY RULES
Don’t judge. Just observe and engage without the influence of value judgments.Question everything. Question even (and especially) the things you think you already understand. Ask questions to learn about how the others perceive the world. Think about how a 4-year-old asks “Why?” about everything. Follow up an answer to one “why” with a second “why.”
Be truly curious. Especially when it seems either familiar or uncomfortable.Find patterns. Look for interesting that emerge across interactions.Listen. Really. Lose your agenda and let the scene soak into your psyche. Absorb without thinking about the next thing you’re going to say.
Source: Stanford dSchool - http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf
BEGGINERS MINDSET
SEEING THE WORLD WITH FRESH EYES
FRAMING
GOALIdentify patterns and anomalies. This is the part of synthesis in with you are making meaning out of data.
HOWDivide all your research transcripts into different parts (sticky notes) and start re organizing them in groups based on similarity. Resist the temptation to start with the grouping names. You want to groups names to bubble up. The groups names are "observational statements" that capture the notes that are underneath them (inside the group)
“I have problems falling asleep”
- Tom
“I drink a lot of coffee”- Peter
Office only has e machine and very little tea offerings
Source: Stanford dSchool - http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf
AFFINITY DIAGRAM
PERSONAS
My Interest My Personality My Skills My Dreams
My Social EnvironmentWho Am I?
TIP: LOOK FOR THE EXTREMES
Extreme
“If we understand what the extremes are, the middle takes care of itself” - Dan Formosa, Smart Design
IF I ASK YOU TO BUILD ME A BRIDGE WHAT WOULD YOU DO?
5 WHY’SGreat way to determine the root cause by repeating the question "Why?"
Each question forms the basis of the next question
“I have problems falling asleep”
- Tom
“I drink a lot of coffee”- Peter
“I don’t drink water”
PERSONAS
AFFINITY DIAGRAMS
A provocative statement of truth
about human behavior (that may
be wrong, but is stated as fact)
“Magical Bridge Statements”
DESIGN CONSTRAINTS
INTERPRETATION OF RESEARCH DATA
+
INSIGHTS STATEMENTS
DESIGN IMPLICATIONS
YALLAH!
SHARING
Icon: created by Juan Pablo Bravo from Noun Project
LUNCH BREAK
DESIGNING
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones”
- Herbert Simon
Desirability
Feasibility
Viability
WE NEED TOAIM FOR THIS!
Source: IDEO
Icon: created by Dmitry Baranovskiy from Noun Project
Understand the hearts and minds of youth
But most importantly …
IT’S ABOUT PEOPLE
Journey mapping (or experience map) is a visual narrative of the actual and everyday user experience of a service. It it helps to understand services, gaps in service, and to identify and design opportunities for improvement and innovation.It should include building blocks about your the user – Doing, Thinking, and Feeling – and emphasize the most important dimensions of the journeys.
Source: Stanford dSchool - http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf
YOUTH JOURNEY
YOUTH JOURNEY IS NOT A STRAIGHT LINE
IS NOT THE SHORTEST WAY EITHER
A B
A B
C
D
IS MORE LIKE A TREE
IS MORE LIKE A TREE
Accelerator
Studying at University
Basic Business Skills For Family Business
Learning to code
International Entrepreneur Exchange
Become a designer
NOT EVERYONE STARTS FROM THE SAME PLACE
Accelerator
Studying at University
Basic Business Skills For Family Business
Learning to code
International Entrepreneur Exchange
Become a designer
STEP #1
YOUTH JOURNEY
YOUTH IN LEBANON
STEP #2 STEP #3 STEP #4
DOING
THINKING
FEELING
Identify which are the key gaps in the youth journey. How can you change this? What interventions are needed? Come up with ideas on potential solutions to achieve. Solutions can be product, services,
programs, partnerships or even policy.
STEP #1
YOUTH JOURNEY
YOUTH IN LEBANON
STEP #2 STEP #3 STEP #4
DOING
THINKING
FEELING
Use the insights + design constraints to map the journey of youth in Lebanon. Please consider Lebanese, Palestinian, Syrian, Iraqi, Kurdish and other with emphasis in most vulnerable and disadvantaged
IMPACT INTERVENTION
IMPACT INTERVENTION
Ideas on how to break existing barriers and fill gaps in the Youth Journey in order to help them advance in their entrepreneurial and technical skills path.
Impact interventions can take the form of:
PRODUCT SERVICES
PROGRAMS PARTNERSHIPS
POLICY
REMEMBER
BUT TECH CAN BE A MEAN TO AN END
Digital fabrication for designers
Social Media to expand Syrian’s mothers home made food delivery
IT’S NOT ABOUT TECH
Basic Coding skills to build an app for your community Drones irrigation
for agriculture
IMPACT INTERVENTION
Icon: created by John Merlin from Noun Project
COFFEE BREAK
SHARING
PLANNING
CRITICAL TASKS LIST IMPACT
INTERVENTION HOW? WITH
WHOM?WHAT DO WE
NEED?HOW DO WE
TEST IT?
LO-FI PROTOTYPINGBring your impact interventions to life. Using paper, post-it or even role playing
build draft design that help make attract ideas more concrete and real.
1. Select the important tasks or experience to be prototyped.
2. Decide what aspect of the experience you want to test and the best way of representing the test.
3. Build it and test it with other people in the room that can have insights into your idea.
4. Iterate & Refine
Icon: created by Juan Pablo Bravo from Noun Project
LUNCH BREAK
PITCH
