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Μore about nutrition in www.mednutrition.gr Ο Παρασκευάς Παπαχρήστος, Διαιτολόγος - Διατροφολόγος M.Sc., μιλάει για μια διαφορετική άποψη του επαγγέλματος του Διαιτολόγου - Διατροφολόγου στην Ελλάδα και εξερευνεί τον διεπιστημονικό ρόλο που έχει τη δυνατότητα να διαδραματίσει. Αποτελώντας και ο ίδιος παράδειγμα, μιας διαφορετικής επαγγελματικής δραστηριότητας στο χώρος της διαιτολογίας, έθεσα το ζητούμενο να υπάρχει στόχευση, να σκεφτόμαστε διαφορετικά και να κινούμαστε διερευνητικά. Δεν είναι εύκολη οποιαδήποτε αρχή, αλλά αυτό είναι αναμενόμενο. Τέθηκαν ερωτήσεις, περισσότερο σε επίπεδο marketing, όπου με μεγάλη χαρά, απάντησα, ενώ είχαμε την ευκαιρεία, μαζί με τη συνάδελφο Ειρήνη Κύρα, να πάρουμε συνενετεύξεις από πτυχιούχους συναδέλφους και μάλιστα με μια συνάδελφο προχωρήσαμε σε συνεργασία, στα πλαίσια της κοινότητας του medNutition.
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Profession of Dietetics in GreeceParaskevas Papachristos, M.Sc.
Dietitian-NutritionistFounder of medNutrition.gr
2 | © 2014 medNutrition.gr. All rights reserved.
Educational background
To date, qualified dietitians who acquire the right to practice (i.e. either start their own business or not) graduate from:
• Harokopio University of Athens• Higher Technological Institution of Thessaloniki• Higher Technological Institution of Crete (Sitia)• Higher Technological Institution of Karditsa• Recognised Higher Education Institutions from abroad
Note: there is no discrimination between a dietitian and a nutritionist in Greece yet.
3 | © 2014 medNutrition.gr. All rights reserved.
Dietitians – Nutritionists HR
Overall there are about 2500 dieti-tians in Greece and there is a rise on that number of 450 per year.
800 out of them run their own private practice. Mainly (80%) situated in Athens and Thessaloniki
+450
80%
4 | © 2014 medNutrition.gr. All rights reserved.
Dietitians in groupsRegarding the need for a common and organised marketing plan and promotion, scientific groups (franchise, community type) were formed mainly in Athens:
• diatrofi.gr76 dietitians with a private practice
• medNutrition.gr46 dietitians with a private practice & 67 without
• logodiatrofis.gr20 dietitians with a private practice
• nutrimed.gr17 dietitians with a private practice
• dia-trofis.gr12 dietitians with a private practice
medNutrition
76
201712
46 67&
5 | © 2014 medNutrition.gr. All rights reserved.
Case study: medNutrition
WEBSITEMr Papachristos, Dietitian-Nutritionist, M.Sc. & Mr Vachamides, CEO webOlution
NEWSLETTERMrs Karakosta, Journalist, M.A.
SOCIAL NETWORKMr Kavdas, Dietitian-Nutritionist
PUBLICATIONSMr Koutsikas, Dietitian-Nutritionist
SCIENTIFIC SUPPORT & CAMPAIGNSMrs Kalafati, Dietitian-Nutritionist, Ph.D.can
PROJECT MANAGEMENT & DEVELOPMENTMrs Qira, Dietitian-Nutritionist, M.Sc. and Mrs Tsakou, Dietitian-Nutritionist
6 | © 2014 medNutrition.gr. All rights reserved.
Addressing
HEALTH PROFESSIONALS: printed material (mainly nutritional brochures) are distributed through 15 congresses per year.
A medNutrition stand is also available.
GENERAL PUBLIC: presentations, events,
campaigns, social campaigns, e-newsletters,
printed magazines etc
7 | © 2014 medNutrition.gr. All rights reserved.
Income
2003 2005 2010 2012 2013
euro
s
8 | © 2014 medNutrition.gr. All rights reserved.
Annual expenses
POR
TAL
EMPLOYEES
PUBLICATIONSCO
MPA
NIE
S
BACK-UP
25%
30%15%
15%
15%
9 | © 2014 medNutrition.gr. All rights reserved.
medNutrition community91
2013
722012
322010
132005
52003
10 | © 2014 medNutrition.gr. All rights reserved.
Three main streams within medNutrition community
Experienced fellow dietitians who take up demanding
company projects, books and media communication.
1
3
2“Beginners”: Fellow dietitians
recently in business in need
for guidance.
Fellow dietitians with little experience who take up small projects under super-vision (i.e. campaign, group
works).
11 | © 2014 medNutrition.gr. All rights reserved.
Inter-professional collaborations
PR and marketing consultants
Other health professionals(psychologists, doctors, trainers,
physiotherapists)
Graphic designers, web-programmers, visual editors,
sound engineers
Journalists
12 | © 2014 medNutrition.gr. All rights reserved.
Characteristics of an evolving professional
⇢ Professional field linkable with many other sectors
⇢ Nutritional services
⇢ Your professionalism is recognised
⇢ There are no job posts for a dietitian due to economic crisis
⇢ Low salary levels
⇢ Expand your knowledge around these sectors
⇢ Seek for professional specialisation and focus on practices that will
differentiate you
⇢ Maintain a low profile and be up to date to continue being efficient
⇢ Create your personal tasks & job posts
⇢ Live for today and invest for tomorrow
What you see W hat you don’t see
13 | © 2014 medNutrition.gr. All rights reserved.
In conclusion
A dietitian-nutritionist has to obtain new skills and exercise the existing ones in order to be more competent:
⇢ communication skills
⇢ analytical & critical thinking
⇢ team working
⇢ time management
⇢ decision making (proactive)
⇢ problem solving
⇢ IT, marketing and processing skills
⇢ lifelong learning & up to date
14 | © 2014 medNutrition.gr. All rights reserved.
Don’t hesitate to advance your studies
and get trained in the above-mentioned skills,
be innovative and start planning how to implement new ideas in your dietetic
practice studying respective
case studies.
15 | © 2014 medNutrition.gr. All rights reserved.
Thank you for your attention!