OVERVIEW

The Philippines’ healthcare sector is one of the country’s economic burdens. With a growing population needing medical assistance, the government is faced with the daunting task of giving every Filipino equal access to quality healthcare. While these are pressing problems in the Philippines, the developed countries are also having their own challenges—growing ageing population, rising medical costs, long waiting line, and poor quality of care are some of the more evident concerns. However, the Philippines’ resources are different. What they lack in human resources, this country is abounding. Conversely, they have the facilities and financial resources that may not be sufficiently available in the Philippines. The world has indeed turned flat. And with the advent of technology, everything including healthcare services is now being outsourced and traded. For several years, the Filipino healthcare professionals have become a growing export providing care to thousands or even millions of people in over 130 countries. But the trend is changing. Patients are now also willing to cross beyond their country’s borders in search for the best healthcare treatment—a phenomenon called Global Healthcare Travel or Cross-Border Healthcare. The Philippines is recognized as a key emerging destination in Asia for this growing industry. In fact, some of the Philippine hospitals are seen reaping its economic benefits. The Philippines’ healthcare sector is at a trajectory. From being a contributor to public expenditure, it has shown potential into becoming an engine of economic growth that will help in generating revenues back to the local healthcare system by harnessing the country’s best resources – an army of competent and compassionate healthcare professionals, state-of-the-art healthcare facilities, spas and wellness centers, traditional alternative medicine, and retirement havens. But before this potential is realized, it needs to focus on developing these resources that will strive to achieve excellent quality of care for patients. How is the Philippines responding to these looming global healthcare challenges? What opportunities and benefits, risks and barriers do they present to the healthcare organizations and workers? How can the country transform a “cost center” like the healthcare sector into a “revenue center” while equitably providing its economic benefits to the local community? What is a more practical solution—continue exporting our healthcare professionals or attract the foreign patients to avail of the medical services in the country? How is the Philippines adapting to these changes? The 1st Philippine Global Healthcare Forum with the theme “Towards Sustainability and Global Competitiveness” will seek to address these issues. Produced & Organized by:

THE 1st PHILIPPINE GLOBAL HEALTHCARE FORUM Theme: “Towards Sustainability & Global Competitiveness”

(Tentative Program as of 20 October 2011)

11 November 2011, Friday

*** 35 PMA-CME Units

TIME TOPIC SPEAKER

8:30 – 9:00 AM OPENING CEREMONIES Welcome Remarks

Dr. Woo – Jin Lew WHO Representative in the Philippines

9:00 – 9:30 AM KEYNOTE ADDRESS: Charting the Path of the Philippine Healthcare System Towards Global Competitiveness • How do we embrace globalization? Are we able to

create the balance between our local healthcare needs while exporting our health workers at the same time and opening the market for foreign patients?

• What are the areas of collaboration between Public and Private Healthcare sectors?

Secretary Enrique Ona Department of Health

9:30 – 10:15 AM The Global Healthcare Challenges: A Snapshot on the Current Status of Healthcare Systems of the Developed Countries and How it Impacts the Philippines

Dr. Sanjiv Malik Executive Director, DM Healthcare Group & EuroHealth Systems, GCC Hon. Board Member, NABH International, India

10:15–10:30 AM TEA BREAK

10:30–11:15 AM Singapore’s Journey in Healthcare and Medical Tourism • A presentation on what made Singapore a leading

player in global healthcare, specifically in Medical Tourism?

• How did the government and private sector work together in pushing the program effectively?

Mr. Dan Snyder CEO, Asia Pacific Health Partners Former CEO, Parkway Health Singapore

11:15–12:00 PM How Accreditation Improves the Healthcare System of a Nation and the Hospital Organization • Accreditation as a catalyst of quality improvement • Who benefits from accreditation? How does it aid in the

development of a country’s healthcare system? • From integrated national programs to clinical

outcomes—discussion of macrolevel, system-based solutions to improving patient safety with a focus on national campaigns and a focus on achieving good patient outcomes

Moderator/Reactor: Dr. Tomas Maramba President, Philippine Council on Accreditation of Healthcare Organizations (PCAHO)

Dr. B.K. Rana Vice Chairman, Intl. Society for Quality in Healthcare (ISQuA) President, Asian Society for Quality in Healthcare (ASQua)

Dr. Rey Aquino President & CEO Philippine Health Insurance Corp. (Philhealth)

12:00 – 1:00 PM LUNCH

1:00 – 1:30 Choosing and Implementing Effective Quality Management System for an Organization • Comprehensive and systematic approaches to maintain

and improve quality • Gathering and analyzing key performance indicators • Steps for effective implementation Moderator/Reactor: Dr. George Repique President, Phil. Society for Quality in Healthcare (PSQUA)

Dr. Aileen Javier Executive Director National Kidney & Transplant Institute Dr. Alejandro Dizon Chief Quality Officer St. Luke’s Medical Center

1:30 – 2:30 The Philippines as a Medical Tourism Destination • How big is the market of international healthcare

travellers and what are the opportunities for the Philippines in the global Medical Tourism industry?

• What will make people travel to the Philippines for healthcare services? Are we giving them the right reason?

Moderator/Reactor: Joyce Socao-Alumno Convenor, 1st Phil. Global Healthcare Forum Founder & Executive Director, HealthCORE Advisory Board, Center for Medical Tourism Research, USA Board Member, PATA Healthcare Travel Task Force

Sec. Ramon Jimenez * Department of Tourism Asec. Elmer Punzalan Office for Special Concerns-Medical Tourism Program Department of Health Hon. Veredigno Atienza * General Manager Philippine Retirement Authority Dr. Jade del Mundo Former Undersecretary Department of Health Dr. Joven Cuanang * President HEAL Philippines

2:30– 3:30 PM Panel Discussion: Are Filipino Healthcare Professionals Globally Competitive? • A discussion on the performance of Philippines’

healthcare professionals with a presentation of facts and figures that will assist leaders and managers in mapping out their strategies

• Presentation on the employment opportunities and trends affecting the healthcare workers and the industry

Session Chair: Dr. Sanjiv Malik Exec. Director, DM Healthcare Group & EuroHealth Systems, GCC Hon. Board Member, NABH International

Hon. Teresita Manzala Chairperson, Professional Regulation Commission Dr. Ramon Abarquez, Jr. Chairman, CME Commission Phil. Medical Association Dr. Roberto Tajonera President, Phil. Dental Association Dr. Teresita Barcelo President, Phil. Nurses Association

3:30 – 3:45 PM TEA BREAK

3:45 – 4:15 PM The Social Business of Healthcare • Creating a sustainable business in healthcare in the

Philippine landscape • Presentation of best practices in the City of Makati

Health Council

Dr. Jaime Galvez Tan Former Secretary of Health Team Leader, Public Private Partnership in Health Project, Asian Development Bank Chairman, Clinic ng Bayan

4:15 – 4:45 PM Empowering the Healthcare Sector through Convergence and Technology • The evolving field of Telehealth in the Philippines • Case Study on India’s Telehealth Initiatives in Solving

the Healthcare Problems of their Growing Population Moderator/Reactor: Dr. Anthony Calibo

Dr. B.K. Rana President, Asian Society for Quality in Healthcare (ASQua) India

Dr. Portia Marcelo * Director National Telehealth Center

Supervising Health Program Officer-National Center for Disease Prevention & Control, Department of Health

Philippines

4:45 – 5:15 PM Making the Philippine Healthcare Industry and Services Globally Competitive • Discussion of the Philippine Development Plan (PDP)

2011-2016 on the Competitiveness of Industry and Services—its vision to generate growth and employment

• Enabling the business environment in the healthcare sector

• Increasing productivity and efficiency to enhance consumer/patient welfare

Moderator/Reactor: Prof. Cherry Lyn Rodolfo Faculty, University of Asia & the Pacific Economist & Policy Advisor for various projects on Tourism and Trade services

Usec. Cristino L. Panlilio * Industry & Investments Group Board of Investments Mr. Antonio Kalaw President Development Academy of the Philippines Dr. Jade del Mundo Former Undersecretary, Department of Health

5:15 – 5:45 PM Stimulating and Driving Healthcare Sector Growth through Public-Private Partnership

Usec. Teodoro Herbosa Department of Health

5:45 – 6:00 PM CLOSING REMARKS: CALL TO ACTION Creating a Culture of People-Centered Care for a Sustainable and Globally Competitive Philippine Healthcare System

Dr. Juan Flavier Former Senator & Secretary of Health Hon. Advisor, HealthCORE

*Invited for confirmation

PROGRAM STILL SUBJECT TO CHANGE

Online questions will be entertained. Join our forum discussion on

http://ph.linkedin.com/in/1stphilglobalhealthcareforum

!

EXECUTIVE WORKSHOP 12 November 2011, Saturday Development Academy of the Philippines

Effective Leadership Styles in Healthcare …Creating Futuristic Leaders…

*** 80 PMA-CME Units Healthcare industry is perhaps the most dynamic and complex industry to manage and more importantly….LEAD. The key challenges faced by the industry today are:

• Growing shortage of qualified manpower • Variance in the quality of manpower • Growing cost of healthcare • Inconsistent quality of care • Ever changing state of information technology • Changes from healthcare reforms adding to the regulatory controls and restrictions • Outdated performance appraisal systems & HR practices • Increased patient expectations • Bureaucratic delays • Resistance to change

Add to this for the private players, the need to ensure a positive return on investment despite all the financial constraints. The Global Healthcare scenario in this part of the world is also affected by the external environment like the poor accessibility to services, inadequate or inadequately trained staff needing constant supervision and the overall state of Economy & Governance including regulations, policies on healthcare etc. Operating in this environment is certainly not an easy experience for any Hospital Leader. The growing population needs of healthcare, the changing patterns of disease, the limited resources at command all add up to the complexity and challenges. The job of a Leader (read CEO) in this scenario is definitely stressful. No wonder, one study by the American College of Healthcare Executives, found the turnover rate of Hospital/Healthcare CEOs increase to 18 % last year up from 14% in 2008. Managing in this rapidly changing environment needs Leaders who are not only credentialed in the core business, but also know the process, aligned with clinical governance and have the special skills to embrace this change for improvement. The skills to lead and prioritize, in the face of conflicting priorities, to be a proactive leader in building a shared vision and promote shared values go a long way in building teams which can deliver. There are no easy answers and leaders and industry have to embrace innovation today more than any other time it had to, just to be in business. The proactive attributes of a leader in healthcare industry to inspire, motivate and empower his teams will differentiate him from others. This ability to manage all stakeholders successfully will mark the true leader from others.

In this workshop we will try to analyze the special qualities of an effective leader by deliberating upon the following: • Principles of leadership • Choosing the right leadership style in running a healthcare organization • Leadership vs. Management • Levels of leadership • Delegation • Creating productive teams

At the end of the workshop you will be able to lead your team or company to success, motivate your team, respond to the fundamental global challenges and become a more effective leader who can challenge the status quo in your organization and take it to the next level. This workshop will enable you to clarify the distinction between managing and leading, develop your assertive communication skills and help you to imbibe those qualities and skills that will set you apart as a leader. Are you ready for this change? Let’s explore these and many such opportunities and required skills for the change. This workshop will take you through a series of experiences and case presentations, which will prepare you to take these challenges and come up successful. Whether you are part of the government or a private set up, you need to be a good leader if you want to be successful. Wishing you a great experience at the workshop! Dr. Sanjiv Malik, MS, MBA

Dr. Malik is a results-oriented Business and Healthcare Leader with extensive experience in heading Business Operations in the healthcare and other service industries. Currently, he is Executive Director for DM Healthcare Group in the GCC and Executive Director of EuroHealth Systems. Recently, he was appointed Honorary Board Member in the National Accreditation Board for Hospitals and Healthcare Providers in India. Prior to this, he worked in India as President of a top 20 Asia Law Firm specializing in Intellectual Property Rights and brand protection

strategies and Executive Director for MMR Eye Institute. For six years, he headed Max Healthcare with last designation as Regional Director.

Dr. Malik is a unique personality that while he is an outstanding ophthalmologist, he is also able to demonstrate business acumen in leading and managing operations, effectively discharging his functions and achieving higher rate of organic growth for the organizations he managed. He has extensive experience in conceptualizing and implementing SOPs, process improvement, resource allocation, costing and utilization in hospital operations as well as in managing HR activities like manpower planning, recruitment, performance management, and training and development. He is a gifted communicator with the ability to relate to people across all hierarchical levels in the organization and motivate them towards the achievement of organizational objectives. Please visit www.drsanjivmalik.com to know more about Dr. Malik.