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Beyond ProfessionalsYoung people supporting each other online
Sophie Potter Online Community Coordinator
Gail Phelps Volunteer Peer Moderator
Why ReachOut.com?
• 1 in 4 young people have a mental health issue• 70% don’t get help• 75% of all disorders start before 25• Suicide is the biggest killer of young people
ONSET TREATMENT10 YEARS
“A real challenge exists with our mental health services at the moment. They're not easily accessible and we don't have enough professionals, particularly in our regional, rural, remote communities. Technologies provide us with a way of connecting anyone anywhere with a person who can help them.”
Assoc Prof Jane Burns
CEO Young and Well Cooperative
Research Centre (2012)
Less than 30% get help
If young people
can’t come to us,
we go to them.
90% of young people are online everyday
We help by
• Reducing the burden on limited services• Extend the accessibility of mental
health services• Improve understanding of mental health
difficulties• Decrease stigma and improve motivation to
access services
ReachOut.com channels
Flagship service
1.3 million unique visitors each year
Facts sheets, personal stories, videos, tools, tips, peer support
Topics from wellbeing to tough times
Component of RO.com
2000 active members
10,000 unique visitors per month
Anonymous and private
Peer support
Discussions range from wellbeing to tough times
Daily tips and challenges
Text message campaigns last 14 days
Each campaign on a specific theme
Topics on wellbeing
20, 000 fans
Reach young people not engaging with mental health services,
Use language and format that is meaningful to them
Focus on wellbeing and engagement
149k views
Innovative, relevant methods to reach young people with mental health messaging
Focus on wellbeing
7,000 followers
Innovative, relevant methods to reach young people with mental health messaging
Focus on wellbeing and engagement
We build apps and tools to help young people
Partnership with research teams
We assess and feature other tools we assess
Wellbeing to tough times
ReachOut.com targets
1. Mental Health Promotion and Universal Prevention;
2. Selective and Indicated Prevention; and
3. Early intervention.
Youth led health promotion and prevention
Does: Does not:
Universal health promotionPrevention Early intervention service
Provide treatmentOne on one interventionCounseling etc.
A space for peer support
How we help: Universal
Forums
Conversations
Sessions and
challenges
help young people connect their
experiences to those of others
that share and build knowledge
/ skills for building + managing
wellbeing
where young people participate in
activities that raise awareness +
increase understanding about mental
health
How we help: Selected/Indicated
Hearing others’
experience
Threads about getting
help
Community participation
helps young people recognise their feelings and
experience + increase
their understanding
that increase positive attitudes towards
help-seeking and the belief that timely
/ appropriate support can be effective
that increases participation in a positive social
support network, leading to improved self
esteem and resilience and helps young people
increase self awareness, self monitoring and
problem solving skills
How we help: early intervention
Peer mod referral
Threads about
getting help
Online forums
that help young people recognize
symptoms + provide actionable help
that increase positive attitudes towards
help-seeking and the belief that timely /
appropriate support can be effective
that connect young people with a social
support network + link young people
seeking help to information and services
ReachOut.com forums boost protective factors, such as:
• Sense of belonging• Adaptive coping
strategies
• Help-seeking behaviour• Mental health literacy
Risk Management
• Young people design, role model & enforce guidelines:
• Anonymity & privacy:
• Peer-to-peer support:
• Clear boundaries & extent of service:
• Self-moderation: • Technical risk
mitigation:
Self Moderation
Peer/Pro Mods & Staff
Technical mitigation
Peer mods are vital
… and critical to the success of ReachOut.com by:
• Building community • Providing peer-to-peer support - empathy through shared
experience• Proves there is a “light at the end of the tunnel”• Foster a respectful site culture: focus on the issues rather than
individual problem focused• Manage risk by non permissible content – removal
or escalation• Strengthen youth participation model, ensuring RO.com is
relevant for all young people
Who are these peer mods?• Currently 16 youth
moderators across Australia
• All from different backgrounds
• All with a desire to contribute to the youth mental health community
• Each volunteers two hours per week
What do you actually do?
• Contribute to the forums
• Listen to users
• Moderate content and manage risk
• Maintain a positive help seeking culture
But how do you help?
• Promotes individual experience, but a shared understanding of that experience
• Places young people as the experts
• Provides peer based empathy and support
• Generates positive and constructive conversations
How do you promote healthy helpseeking?
• By providing examples of their own help seeking behaviours
• Using empathy and support to encourage and promote the importance of help seeking
• Providing links to relevant and trustworthy information
• Being community role models
• Practicing self-care
Youth Involvement/Volunteering
• From the beginning, young people were at the centre of everything Inspire does
• Youth mods are part of a wider YI program
• 120 people: RO Film Crew, Youth Editorial Board, ROMP, RO Speakers Bureau etc
• Private online community forum for all involved with our YI programs
Youth involvement principles
04/14/2023 Our mission is to help millions of young people lead happier lives
Involvement throughout the service design and delivery process
A variety of opportunities to contribute in meaningful ways
Consider the spectrum of users and include a diversity of perspectives
Ask young people what they want and how they want it delivered
Lessons I learned
• Training is key + follow up• Documentation usability• Be available but have boundaries• Recruit like you would for paid employment• Offer development pathways• Get anonymous feedback• Model self care practices
1.4 million unique visitors to ReachOut.com in 2011/2012, & 664,332 engaged users = 27% increase on the previous year
Almost 50% of young people we interact with on social channels are young men, those who need us most
50% of these visits take place after 5pm and before 9am
77% of young people who use ReachOut.com register high or very high levels of psychological distress (higher for forums)
75% of young people who used ReachOut.com in 2011 reported that it helped them to better understand mental health issues
Nearly half (46%) said it helped them to ask a professional for help