What is the 21 day Health Challenge?

A program based on providing: Logical answers Quality products Ongoing support for clients' nutritional

needs. We believe that losing weight &

getting fit does not have to be a negative or difficult experience

OUR GOAL

To make nutrition and weight loss simple to understand

Created by combining the successful elements from many different diet and nutrition plans

Latest research Gathered data from people who lost weight

and keep it off. Unique - individualized for each

client

THE 40-20-40 RATIO BASIS OF THE PROGRAM

Describes the optimal percentage ratio of carbohydrates to fats to proteins for active individuals

Daily Total Calories 40% carbohydrate 20% fat 40% protein

THE 40-20-40 RATIO FOR WEIGHT LOSS

Getting correct proportions of nutrients to maintain good nutritional health and access stored body fat

Perfectly balanced way to stabilize blood sugar and hormonal levels

HOW DID WE DEVELOP THE PROGRAM?

4-STEP RESEARCH STRATEGY

Step 1: Target Market Study Closely observed the trends and

lifestyles of people who needed to lose between 5 and 20 pounds of body fat.

HOW DID WE DEVELOP THE PROGRAM?

Step 2: Current Research Examined all major nutritional and

weight loss literature of the past five years

Weeded out useless advice and incorporated portions that have been proven to work

HOW DID WE DEVELOP THE PROGRAM?

Step 3: Observation Studied some of the professionals

working in the field today Dieticians, nutritionists, personal trainers,

even dieters who have found the key to losing weight and keeping it off

HOW DID WE DEVELOP THE PROGRAM?

Step 4: Empirical Data Selected 100 people who wanted to

lose 5-20 pounds of body fat Men and women (18-49 years) Both active and inactive

with various body types and fat percentages

WHAT MAKES THE PROGRAM

INDIVIDUALIZED?

QUESTIONNAIRE:- To determine a client’s

metabolic rate - Examines client's lifestyle,

exercise level and genetic data.

- Calculations determine calories

- 40% carbohydrate- 20% fat- 40% protein

WHAT MAKES THE PROGRAM

INDIVIDUALIZED?DAILY MEAL PLAN CHART

- Each meal and snack - Easy for client to see how to eat

- Right ratios of nutrients and calories

- Each client:- Different serving amounts- Can choose the foods they like

BUT IT’S MORE THAN JUST A NUMBER...

Being successful depends on more than simply eating within the 40-20-40 ratio.

We suggest eating foods that are- natural- low-glycemic - free of additives, preservatives or other chemicals

DOES 40-20-40 WORK FOR EVERYONE?

The 40-20-40 ratio is not foolproof Some see more results with a slight

adjustments More effective starting point than

other weight loss programs With monitoring of clients, these ratios

can be changed accordingly

40-20-40 IN THE REAL WORLD

Margin of error already calculated into our program If client gets slightly more or less of

certain foods - will not affect ability to goal

Applies successful weight loss strategies to real world situations

Provides online and telephonic support

VS. HIGH CARB/LOW

PROTEIN Out of balance

Active individuals need adequate protein intake Protein is needed for almost every area

of the body Imbalance of protein can cause

muscle loss and metabolic inefficiency

VS. LOW FAT

Many terrified of fat Fat = 9 calories/gram

Eating too much of it can really add up. Eating too little fat (under 10%)

Slow the processes that cause your body to burn stored fat

VS. LOW FAT

The body needs healthy fats to function well We suggest

20% fat ratio Works well for optimum satisfaction Body fat loss in most active people