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Keynote by Qubop cofounder Chia Hwu at Ideagoras Conference on Social Media in Healthcare and Wellness, Madrid, Spain. (November 17, 2011)
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THREE MAJOR TRENDS IN HEALTHCARE:
SOCIAL, MOBILE, AND GAMES
CHIA HWU@CHIAH
QUBOP INC.IDEAGORAS, MADRID, SPAIN 2011
Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
CHANGE IS CONSTANT
Ideagoras 2009or only 3 years ago
Thursday, November 17, 2011
SOCIAL IS BIG
*
* 2 years ago, 300 million
Thursday, November 17, 2011
HEALTH-SPECIFIC SOCIAL
*
Thursday, November 17, 2011
WHAT WORKS
1. GIVE PEOPLE INFORMATION
2. LEVERAGE EXISTING COMMUNITIES
3. ALIGN BUSINESS NEEDS WITH COMMUNITY INTEREST
Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
MOBILE IS BIG
0
100
200
300
2010 2011
303
174
143
60
SMARTPHONE USERS (MILLIONS)
US WORLDWIDE
0
5
10
15
2010 2011
$15.0
$5.2
MOBILE APP SALES ($BILLIONS USD)
(AND GETTING BIGGER)Thursday, November 17, 2011
0%
20%
40%
60%
80%
IPHONE ANDROID BLACKBERRY OTHER
84%OF U.S. DOCTORS
WILL HAVE A SMARTPHONE BY THE END OF 2011
CLINICIAN SMARTPHONE PLATFORMS
SOURCE: APTILON, MANHATTAN RESEARCHThursday, November 17, 2011
IPAD79%
ANDROID9%
WINDOWS12%38%
OF U.S. DOCTORSWILL HAVE AN IPAD BY THE END OF 2011
CLINICIAN TABLET PLATFORMS
SOURCE: APTILON
59%OF DOCTORS WITH AN IPAD
CURRENTLY USE IT FOR MEDICAL TASKS PREFERRED TABLET PLATFORM
Thursday, November 17, 2011
MOBILE VS. COMPUTER INTERNET ACCESS
Thursday, November 17, 2011
WHAT DOES WORK?
1. SOCIAL
2. CONCRETE FEEDBACK LOOPS
3. COMMUNITY
5. NO DATA ENTRY 4. EXPERIENCE DESIGN
Thursday, November 17, 2011
-38%-50%
-90%
1 DAY
1 WEEK
6 MONTHS
SOURCE: FLURRY
THE MOBILE APP USER LIFE CYCLE
Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
GAMES ARE BIG
$60 BILLION WORLDWIDE 2009
69% PLAY VIDEO GAMES
Thursday, November 17, 2011
WHAT IS GAMIFICATION?
Thursday, November 17, 2011
GAMES WORK,GAMIFICATION DOESN’T.
Thursday, November 17, 2011
NINTENDO WII FIT
Nintendo: Wii Fit software
$2.0B (2009, cumulative)
Thursday, November 17, 2011
FOLD IT: SOLVING PUZZLES FOR SCIENCE
Thursday, November 17, 2011
REMISSION: A GAME FOR CANCER PATIENTS
Thursday, November 17, 2011
ZOMBIES RUN!: A MOBILE RUNNING GAME
Thursday, November 17, 2011
WHY MOBILE GAMES? BY THE NUMBERS IN 2011
VS.
50M
100M
150M
200M
250M
2005 2006 2007 2008 2009 2010 2011
IOS (ALL) ANDROID
50M
100M
150M
200M
250M
2005 2006 2007 2008 2009 2010 2011
PS3 XBOX 360 WII
(CUMULATIVE WORLDWIDE USERS IN MILLIONS)Thursday, November 17, 2011
THE FUTURE
Thursday, November 17, 2011
