Market Landscaping & Commercialization Gates for Advanced Wound Care Device

Target Markets SkyQuest Teams Deployed

- Name: Withheld – (A Woundcare device manufacturer)

- Location: North America- Industry: Medical Devices- Product: A foam based woundcare dressing

combining Antimicrobial Silver, Methylene Blue & Gentian Violet

Project Overview

Aim: Global landscaping of advanced wound care segment

- Assessment of the advanced woundcare segment- Need-based assessments of client’s advanced wound

dressings w.r.t. Industry- Mapping country specific demographics and market

estimations- Outline commercialization plan for target markets- Regulatory scenario

Qui

ck F

acts

Obj

ecti

ves

- Mind-set mapping of key stakeholders & customers across the globe through structured meeting & interviews

- 87 woundcare specialists & medical practitioners- Identify regional preferences (if any), acceptance, usage & performance of advanced woundcare

dressings in the market- Real-world limitations faced in using current dressings/techs

- 19 Industry players (competition decision makers, industry/sectoral experts, regulatory experts, reimbursement specialists)

- Key factors for success for new/novel techs- Commercialization gateways for our client viz. launch, licensing, sale of tech- Validation & segmentation of information collected by our team

Value Addition by SkyQuest

Exhaustive report and recommendations consisting of

- Mapped the global advanced woundcare market including a detailed assessment viz.- Current trends impacting the woundcare segment

- Current preferences of practitioners & consumption trends- Impact of new techs (combination dressings)

- Challenges faced by players within the market - Limitations within current market for existing/new techs- Potential barriers for our client

- Comprehensive profiling of the leading players w.r.t- Company profile & performance- Regional presence & operating models- Product categories & development history- Portfolio Analysis – current offerings vs gaps, pipeline & patents (viz identifying potential partners

for our client)- SWOT Analysis

Detailed view of key markets across the globe

Value Addition by SkyQuest

- Regions researched- N.America (Canada, Mexico, Mexico, USA)- Asia (China, India, Japan, Malaysia, S.Korea)- Europe (France, Germany, Spain, U.K.)- M.East (Kuwait, Oman, Qatar, Saudi Arabia, U.A.E.)

- Snapshot of each marketw.r.t Industry trends, challenges, competitors, regulatory & reimbursement fitment, local requirement & consumption trends

- Regulatory overview to identify the local process– engaging Medical Device/Regulatory authorities in each market to lay out the regulatory roadmap w.r.t. our client’s tech

- Potential risk based classification- Timeline for registration of the dressing (submission to approval)- Complexity of acquiring approvals w.r.t.

- Regulatory requirements- Engaging with local authorities- Preparing product dossier

- Validity of regulatory approvals and impact on commercialization

- Reimbursement Scenario to understand markets and process for gaining acceptance with payers/insurance

- Designing of reimbursement application & acquiring reimbursement codes- Positioning strategy of new dressing towards achieving reimbursement- Potential predicate devices & path towards reimbursement

Skyquest IP Management and Holdings, Inc1 Apache Way, Westford, Massachussetts 01886, USAReport

Outline1. Introduction2. Global Advanced Wound Care Overview3. Advanced Wound Care Market4. Global Advanced Wound Care Market By Geography5. Competitive Scenario: Global Leaders6. Key Markets – Commercialization7. SkyQuest Comments8. Appendices

Illustrative Examples

Advanced Woundcare Share of Market Leaders

Advanced Woundcare Leading Dressing Techs

Illustrative Examples

x mn

x mn

Surgical Wounds

Traumatic Wounds

Lacerations

Burn Wounds

Chronic WoundsCarcinomas

Melanoma

Complicated Skin Cancer

Increase in chronic wounds (pressure ulcers, venous ulcers and diabetic ulcers) between 2012 ad 2017.

x%

x% of total health expenditure

Increased demand from xxxxx, xxxxx and xxxxx will push the segment over the next decade

2012

2017

Rise in Prevalence of Wounds

Illustrative ExamplesAdvancement of Technology

Effectiveness

Healing Time

The arrival in January 2012 of the world's first point-of-care diagnostic test for wound care finally

allowed clinicians to choose appropriate

and meaningful therapies early in the

treatment regime

Case Study (in xxxx, Europe) xxxxx Foam Dressing

Traditional (Gauze) Dressing

Cost Per Change

Material cost per change: $x $x

Nurse cost per change: $x $x

Total cost per change: $x $x

Frequency Frequency of dressing change (per Week) $x $x

Weekly Cost

Material cost per week: $x $x

Nurse cost per week: $x $x

Total cost per week: $x $x

Savings

Material cost saving $x

Nurse cost saving: $x

Total cost saving with ALLEVYN: $x

Efficacy

Hospital Stay

Mortality

Illustrative ExamplesMarket Forecast

The North American market for Advanced Wound Care was valued at $xbn in xxxx making it the single largest by a large margin

The market is expected to grow to $xbn registering a CAGR of x% till 2018

x%CAGR

Advanced Wound care market contributes to approx. x% of

the total North American wound care management

market.

x% AWC Share

Illustrative Examples Competitor Performance Snapshot

Illustrative ExamplesCompetitor Portfolio Overview

Illustrative ExamplesMind-Set Mapping

Outline of a Discussion

Illustrative ExamplesCommercialization Options

Illustrative ExamplesSnapshot of Recommended Commercialization Option

Illustrative ExamplesSelect Territories Overview

Project Outcome

- SkyQuest provided the client with an in-depth report consisting of detailed information, insights & recommendations, segmented with recommendations on key markets and commercialization opportunities

- The exercise resulted in the (ongoing) commercialization of the client’s dressing across 9 markets (EU to be initiated in Q3, 2016)

Skyquest IP Management and Holdings, Inc1 Apache Way, Westford, Massachussetts 01886, USAReport

Outline1. Introduction2. Global Advanced Wound Care Overview3. Advanced Wound Care Market4. Global Advanced Wound Care Market By Geography5. Competitive Scenario: Global Leaders6. Key Markets – Commercialization7. SkyQuest Comments8. Appendices

Skyquest IP Management and Holdings, Inc1 Apache Way, Westford, Massachussetts 01886, USA

For more details or to purchase this report,Contact Us:

Skyquest Technology GroupPhone: +1-646-416-6278

info@skyquestt.com | www.skyquestt.com

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