Peter Coopmans

Lead Conversion Optimization Consultant

Workshop #1How to efficiently analyze landing pages to optimize conversion

Agenda

• 12:15 - 12:45: Theory & examples

• Content: the LIFT model

• Placement of the content & CTA: the hottest vertical attention zone

• Use of colors & contrast

• 12:45 - 13:00: Answers to the questions you’ve posted

• 13:00 - 13:15: Q&A

• 13:15 - 13:30: Coffee!!!

Theory & examples

The LIFT model

The LIFT modelThe theory

The LIFT Model provides a conversion optimization framework showing the Six Conversion Factors that allow you to evaluate landing pages from the perspective of the page visitor.

Source: Widerfunnel.com

…

Want to improve your online testing skills?

We offer on-site training, with a practical format and based on your website, your knowledge level

and your expectations.

For more info please contact us: peter@the-uptimizers.be