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Balance is the Key to Effective Clinical Trial Marketing
Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 www.icts.us
Who Is ICTS?
Integrated Clinical Trial Services Pre-Trial Preparation
Recruitment/ Enrollment
Retention/ Compliance
Enrollment Success
ICTS is a Clinical Trials Support Company that specializes in achieving superior results in research studies by building and maintaining stronger connections throughout the entire clinical trial process. Our innovative and customized communication models provide the foundation for higher quality data and results.
Balance is the Key to Effective Clinical Trial Marketing
Pre-Trial Preparation
Recruitment/ Enrollment
Retention/ Compliance
Enrollment Success
Outreach Program Required As anyone in clinical research knows, most clinical trials are not “if you build it they will come” propositions. Reaching out to potential participants outside of sites’ practices to create awareness of most clinical trials is
still an important, if not required, component of a successfully completed clinical trial. But what makes one outreach program better than another?
Pre-Trial Preparation
Recruitment/ Enrollment
Retention/ Compliance
Enrollment Success
Enhance and Generate An effective clinical trial marketing outreach campaign must balance creativity and strategy to reach the core target audience with the right messages at the right time in the right way to create awareness of a clinical trial opportunity, enhance understanding, and generate response. Why balance the two?
Balance is the Key to Effective Clinical Trial Marketing
Pre-Trial Preparation
Recruitment/ Enrollment
Retention/ Compliance
Enrollment Success
Call To Action Because if we know exactly what to say and how to creatively present the information about the clinical trial to our core target audience, but our strategy – how we put that message into their hands – is not right, then it will not reach them to create that
awareness and a call to action. Conversely, if we know exactly how to put our clinical trial messages directly into the hands of our core target audience – the strategy – but what we say and how we creatively present that information is not exactly on target, our message won't break through the clutter, and it won't resonate with our audience.
Balance is the Key to Effective Clinical Trial Marketing
Pre-Trial Preparation
Recruitment/ Enrollment
Retention/ Compliance
Enrollment Success
ICTS Recruitment Approach So, by balancing the creativity (how we present it) and the strategy (how we put the message into their hands), we can be sure that our messages
will break through the clutter, create the awareness of the clinical trial as an opportunity, have that message resonate with our core target audience, and ultimately generate the response we are looking for. ICTS has used this approach to help dozens of clients enroll tens of thousands of patients for their clinical trials.
Balance is the Key to Effective Clinical Trial Marketing
For more information contact:
Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 f. (919) 324-3501 www.icts.us
