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Call Centers Some Programs Call for a Call Center Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 www.icts.us

Benefits of Call Centers in Patient Recruitment

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Page 1: Benefits of Call Centers in Patient Recruitment

Call Centers

Some Programs Call for a Call Center

Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 www.icts.us

Page 2: Benefits of Call Centers in Patient Recruitment

Who Is ICTS?

Integrated Clinical Trial Services Pre-Trial Preparation

Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

ICTS is a Clinical Trials Support Company that specializes in achieving superior results in research studies by building and maintaining stronger connections throughout the entire clinical trial process. Our innovative and customized communication models provide the foundation for higher quality data and results.

Page 3: Benefits of Call Centers in Patient Recruitment

Call Center Some Programs Call

for a Call Center Pre-Trial

Preparation Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

Need for a Call Center? The goal of any patient recruitment program is to create awareness of a clinical trial opportunity and to generate responses from people wanting to learn more. There are myriad ways to collect and process those responses. One option is a call center — especially when our

outreach generates a large call volume or when we believe it’s important for a potential participant to interact with a person rather than voicemail or a website.

Page 4: Benefits of Call Centers in Patient Recruitment

Call Center ICTS Oversight

Pre-Trial Preparation

Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

ICTS Oversight ICTS has an excellent relationship with a call center partner with which we’ve worked for more than a decade. Our partner operates as an extension of ICTS rather than a vendor.

When working together, ICTS’ experts always develop the prescreening script and FAQs for each protocol, ensure the call center team is fully trained, and manage the entire process throughout the program.

Page 5: Benefits of Call Centers in Patient Recruitment

Call Center Mitigate Risk

Pre-Trial Preparation

Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

Mitigate Risk By utilizing a call center, ICTS can help manage the workload at the sites so sites won’t be inundated by calls at “unplanned times.” Unless the sites have dedicated resources, these calls can lead to

an overwhelming number of voicemails and require site staff to spend their time returning them. A call center will receive calls, answer questions, prescreen callers, and provide the sites with referrals or appointments allowing study coordinators to contact participants in a way that better fits their schedule.

Page 6: Benefits of Call Centers in Patient Recruitment

Call Center Enrollment Conversion

Pre-Trial Preparation

Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

Convert to Patients In our experience, generating a response and referral is only half the battle. A main challenge is converting those potential patients into enrolled patients. A call center can be a key part of maximizing the “conversion” of those who respond.

ICTS’s call center can send thank you letters, emails or texts following the initial call, send reminder letters, emails or texts once an appointment is made, and make reminder calls — all of which reduce the workload at the sites.

Page 7: Benefits of Call Centers in Patient Recruitment

Call Center Lack of Site Resources

Pre-Trial Preparation

Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

Supporting Lack of Clinical Site Resources ICTS recognizes that a call center benefits many programs but not all. However, when a clinical site’s efficiency can be improved through utilizing a call center, ICTS has the experience and partner to make it an effective component of an integrated outreach initiative.

Page 8: Benefits of Call Centers in Patient Recruitment

For more information contact:

Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 f. (919) 324-3501 www.icts.us